Competitive Strategic

In: Business and Management

Submitted By babsjay26
Words 3908
Pages 16
According to Mauborgne et al (1999) the focus of most organisations is on matching and beating their rivals, in view of this their strategies is about covering the same basic dimension of competition. Organisation of such share an inherent set of views about the way they compete in their industry or in an assembly that is strategic. A conventional wisdom is shared about who their customers are and their value, the level of quality of products and services they should be offering. Thompson and Coe (1997) suggested that competitive advantage that is sustainable is acknowledged as a factor that is critical for survival in the turbulent environment of the 1990s. They opined that most organisation strive to exist and at the same time aim to have a market share that is considerable in making a profit, the means to be more marketable is not by selling existing goods or services but by creating a brand name that is distinctive for itself..

However, for us to have a better understanding of the question, I would be examining the UK grocery industry with particular reference to Tesco plc and ALDI GMBH. Rivals organisations try to outperform one another thus ending up competing solely on basis of incremental improvements that is either in cost or quality. Striving to capture attention and retain their customers, the strategies of supermarkets varies between price wars, innovation and loyalty schemes. According to Harvey (2000) the developments in the UK supermarkets of recent are distinctive in retailing in the country hence it is vital in assessing the competition in this market. Furthermore, he suggested that the supermarket in the UK delivers a market place that is different from a simple “basket of goods” with a price that is specific and quality. The concerns of product range, potential innovation and factors that are associated with convenience are all included…...

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