Competitive Forces and Swot Analysis

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Submitted By cfreema2
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Running head: COMPETITIVE FORCES AND SWOT ANALYSIS

Competitive Forces and SWOT Analysis
Assignment #2 Whole Foods Market
Strayer University
BUS599016VA016-1116-001
Strategic Management
July 17, 2011

Abstract
This paper examines the business strategy of Whole Foods Market. The paper will also examine the competitive environment and significant threats to Whole Foods Market’s competitive advantage. The company’s competitive strategy and the impact of the trends in organic foods will also be discussed.

Competitive Forces and SWOT Analysis
Assignment #2 Whole Foods Market In 1980 Whole Foods Market started out as one small store in Austin, Texas. Today there are more than three hundred stores in North America and the United Kingdom. Whole Foods Market is a mission oriented company (http://www.wholefoodsmarket.com/company/). They speak of their mission in terms of Whole Foods-Whole People-Whole Planet.
Whole Foods they search for the finest natural and organic foods available. Their mission is to find the highest quality, least processed natural foods. They search for foods without artificial additives, sweeteners, colorings, and preservatives.
Whole People they are a people company. They are passionate about healthy good and a healthy planet. They create a respectful workplace where people are treated fairly and are motivated to succeed.
Whole Planet they are committed to take care of the world. They support organic farming and sustainable agriculture to protect the planet. They also support food banks, sponsor neighborhood events and donate to local non-profit groups (http://www.wholefoodsmarket.com/company/). Discuss the trends in retailing of organic foods and the impact of these trends on Whole Foods Market. Consumers are more knowledgeable and are concerned about the purity and safety of their foods. More…...

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