In: Other Topics

Submitted By gamer123
Words 1092
Pages 5

Design principals:: -Unity: fits together
-Balance: natural and contained
-Proportion: things are sized to fit together
-Order: Sequence and importance
-Similarity: alike to show congruency or similar function
-Contrast: variations to add emphasis or indicate different functions -Elements: shape, size, color, value
-Integrating words and pics:
-illustrative images: artwork, photography, infographic


Explain local television programming:: News


Explain network television programming:: Sports, Survivor


Explain syndicated television programming:: Oprah, Ellen








How does branding help customers? Sellers?: -Customers:
Identify products, satisfy needs, express self, save time deciding, quality, reduce risk to purchase
-Sellers: Repeat business, familiarity, cross promote (profit share), consistent price
How does the size of a television market help determine the rates charged for advertising?: It is important for how much money is charged to ads; more of an audience = higher cost, whereas less of an audience = lower cost


Know types of NON face-to-face communications:: Signs, billboards, fliers, posters, logos, videos, emojis, clothing
Reasons events fail:: -Not being willing to try new things
-Lack of creativity or innovation
-Unengaged attendees
-Ineffective or no marketing or promotion
-Poorly trained or selected personnel
-Lack of money
-Poor timing or conditions
Ways to build a brand:: Ad and marketing, websites, point of sale materials (shirts), reporting formal (consumer reports, PR) and informal (word of mouth)





What are Nielsen ratings?: Audience measurement system
What are the 4 elements of brand equity? Need to understand each element.: -Brand-name awareness: familiarity, recognition

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