Free Essay

Come Clean Business Case

In: Business and Management

Submitted By comeclean
Words 1297
Pages 6
Strategy Recommendation for Come Clean Pikes Peak Permiter College November8, 2015

Introduction Come clean is a local nonprofit organization that sells household cleaning supplies in order to subsidize the cost of domestic violence and anger management classes that it offers as a part of its Family Violence Intervention Program (FVIP). Come Clean’s vision is stop the cycle of violence in the community. The company’s motto is that “when life gets a little dirty you have to Come Clean” (Come Clean, 2015). The slogan is clever in that it has a metaphorical and literal meaning.
Come Clean offers a wide range of products essential to every household. Come Clean is a 501C3, however it relies on the revenue from selling products to create and offer programs to empower and drive positive changes designed to stop the cycle of violence in the local community of Lithonia, Georgia. This makes Come Clean a unique, niche company because it has a small segment of a market suitable for focused attention and it provides services not offered addressed by its immediate competitors. This paper will assess how Come Clean Inc. uses social media as a strategy for marketing and communications and will analyze the implications of the Internet and social media for the future as internet use is growing. According to the Pew Research Center, at the close of 2010, 77 percent of Americans use the Internet on a regular basis (Three Technology Revolutions, 2015). In addition to assessing Come Clean’s Internet and social media use, this is paper will highlight and evaluate the organizations strengths, weaknesses, opportunities, and threats. The analysis will also include the possible impacts of diversity, ethics and technology.

Current Internet/Social Media Strategy
“Businesses that want to boost the results of traditional advertising need to dovetail their advertising strategies with Internet strategies rather than viewing them as independent channels”(bizfilings.com, 2015). The cornerstone of an organizations internet marketing efforts is the company's website. “Although many experts are pointing the upsurge in social media as a central touch point between businesses and customers (and potential customers) every business must have an effective website” (Biz Filings, 2012).
Currently Come Clean uses its company’s website and Facebook page for marketing and communications. The Home page on Come Clean’s company website promotes that “Come Clean is a nonprofit organization dedicated to making a difference in people’s lives” (Come Clean, 2015). Next to the Home page is an Advice page, however it doesn’t appear to actually provide advice. Upon scrolling down, to the end of the page there is a toll free number to call but there is no context around why one would call that number. The last for digits of the toll free number spell out H-A-V-E-N so one may do some deductive reasoning but the website should be more explicit in what it expects the viewer to do or know. The Contact page is a typical page illustrating the location of the organization using an illustration of a map and includes the physical address of the business. After the Contact page is the Products page that provides pictures of the products and associated prices. The last three tabs/pages: About Us, Family Violence Intervention and Upcoming Events have biggest opportunity for improvement from a readability perspective. Readability is the quality of writing and organization of content that makes it easy to read, as well as understand.
Come Clean has a Facebook page communicating promotions, offers and events. However the Facebook page doesn’t appear to be engaging or updated. There has only been a few posts this year and he last post was over four months ago.
Strengths, Weaknesses, Opportunities and Threats SWOT analysis provides a good framework and analytical method for evaluating an organizations resources and capabilities to be competitive. Strengths are resources and capabilities that could be used to develop a competitive advantage. Weaknesses can be viewed as the opposite of strengths. Opportunities and Threats are external environment factors. SWOT analysis identifies and categorizes significant internal factors (i.e. strengths and weaknesses) and external factors (i.e. opportunities and threats) therefore assessing the company’s risks and rewards. “The goal is to figure out how to make the internal and the external fit together.” (Frenz, 2015).
Strengths:
• Come Clean is a socially responsible, nonprofit company. They represent the greater good of the community.
• Come Clean offers products and services this provides a unique customer experience and therefore an advantage over competitors.
Weaknesses:
• The company doesn’t provide relevant content on what they’ve done for the community.
• The company’s Facebook page and website doesn’t take full advantage of its capability to due to underutilization and poor content organization. (Most likely the result of a dedicated resource to manage)
Opportunities:
• Technology. There is opportunity to shorten the gap between available technology and the use of these resources by nonprofit organizations.
• Look at using today’s low cost options to for marketing and communication. Take for example, Twitter, it offers a tremendous opportunity to develop a brand and reach potential customers that can’t be done in other marketing channels.
Threats:
• There are competitors offering anger management and domestic violence classes in the same local area.
• Competitor websites are organized and easy to read.

Recommendations
The nature of the services offered by Come Clean makes it imperative to ensure that marketing and communications are ethically sensitive. One of the main goals of the nonprofit is to provide domestic violence and anger management classes. Domestic violence is a delicate social problem and communications need to be thought through. Take for example, Twitter, it offers a terrific opportunity to develop a brand and reach potential customers that can’t be done in other marketing channels. However, the inherent immediacy of "tweets" can literally be posted in seconds. This means publishers have to constantly self-edit their point of view and stop themselves from posting something that could damage the company’s brand. The SWOT analysis reveals the opportunity to take advantage of new technology. Come Clean can learn how to optimize its website through Google Website Optimizer technology. This is a tool that helps increase the satisfaction of the website. The reality is that very few people read web pages word by word these days. Most scan for words and phrases that help them get the gist of what you’re saying without wasting precious time. It’s for this reason that readability has serious implications for the way content is structured. In addition, there are organizations like Connecting for Good that provide technology resources to nonprofits. “When nonprofit organizations take full advantage of these resources, they can raise more funds through improved communication with their supporters and more effectively serve their constituents” (Technology Assistance for Nonprofits, 2015).
Conclusion
Like their for-profit comrades, many non-profits recognize that using the internet and social media can help them to reach and engage their audience. This is true whether an organization is using social media to create momentum with marketing, communicating in support of community or promoting an event. Through the application of the SWOT analysis the current Internet and social media use was analyzed to include looking at the impacts of ethics and technology. It is important to acknowledge that the SWOT analysis is not a static method. Rather, it is a tool that should be considered a dynamic part of the management and development process and reviewed periodically as internal and external factors change.

References:
Technology Assistance for Nonprofits (n.d) Retrieved November 9, 2015 from http://www.connectingforgood.org/nonprofits/
Come Clean Inc (n.d.). Retrieved November 1, 2015, from http://www.respectandlove.org
Lachtnain, Antoin O.. Making an impact Online : Creating a website that really works... without breaking the Bank. Huntingdon, GBR: A & C Black, 2011. ProQuest ebrary. Web. 25 October 2015.…...

Similar Documents

Premium Essay

Case Study Clean Edge

...MBA 812 Marketing Management Case Analysis Clean Edge Razor Splitting Hairs in Product Positioning Shiwei Hua (Vivian) Fall 2012 September 20, 2012 Summary Paramount Health and Beauty Company, a global consumer products giant, operates in health, cleaning, beauty and grooming divisions. The Paramount Pro and Paramount Avail are two lines of nondisposable razors and refill cartridges, and currently share a respectable market share in the industry. Recently, Paramount is set to launch a new nondisposable razor which named Clean Edge with a vibrating, ultra-thin blade design to improve men’s shaving experience. The Clean Edge is to be launched in the Super-premium segment of the market, which experienced significant growth in the industry. The company can either position the product in the niche or mainstream market. The problem at hand is how to position the new product to maximize the company’s profits. This paper analyzes the changes in the nondisposable razor market by evaluating competitors, customer behaviors, and advantages and disadvantages between launching in a niche market or a mainstream market. Finally, it provides financial forecasts to attempt to give insight about which strategy will best for the overall company. Five Changes occurred in the nondisposable razor category First, many new technologies were applied to the nondisaposable design such as vibrating technology, anti-corrosive......

Words: 1555 - Pages: 7

Premium Essay

Clean Edge Razor Case

...Clean Edge Razor Case Analysis 1. The Non Disposable Razor Market The non disposable razor market can be segmented by 2 ways. Firstly it can be segmented into traditional price/quality segments of “Super Premium’, “Moderate” and “Value’. Secondly it can be segmented by consumer behaviour into “Social/ Emotional”, “Aesthetic” and “Maintenance” shavers. These 3 segments vary in consumers’ intensity of involvement with the product, and the Social and Aesthetic segments consist of involved users who are open to new technology in the market. 33% of the market is made up off “Maintenance” shavers, who view all products as similar and display a lack of active interest in these products. Shaving is thus viewed as a chore to complete whenever necessary. “Social/ Emotional” users make up 39% of the market. These users actively differentiate between available products and make purchase decisions based on the overall experience- the product’s functionality and brand messaging. They see shaving as part of a daily routine that helps increase their confidence and attraction levels. The remaining 28% of the market is made up of “Aesthetic” users that view consistent shaving as a means to their desired smooth skin. These users actively search for products that actively remove hair to satisfy cosmetic motivations. 2. Launch Decisions Niche Product A niche product positioning would focus on highly involved, fastidious groomers that want a superior shaving experience.......

Words: 1072 - Pages: 5

Premium Essay

Clean Edge Razor Case

...Nondisposable razor line has products in both the market and value customer segments. The Clean Edge Razor is the first Nondisposable razor produced by Paramount that has a technological innovation. Paramount is relying on the Clean Edge Razor to increase sales and earn more market share in the Nondisposable razor category. * Context: In 2011 the effects of a recession are becoming less drastic than in years before. Customers have more disposable income and companies have more money to spend on investments such as media/advertising and R&D. * Collaborators (retailers): In 2009 food stores represented 42% of all razors and cartridges. Other distributors include drug stores, mass merchandisers, club stores, and other distributors. As SKU’s increase, shelf space is increased to accommodate for all of the different products. Distributors are willing to increase shelf space because the margin on razors is high compared to other consumer products. Alternatives: Position the Clean Edge Razor as a niche product for highly involved groomers looking for a superior shaving experience. Pros * Less cannibalization. Social shavers right now aren’t interested in the Pro or Avail razor. * Paramount is concerned with the overall profitability of all the razor lines. By positioning the Clean Edge Razor as a niche product, the brand equity of Pro and Avail won’t be as affected as if the Clean Edge Razor was positioned as mainstream. The current customer segment for......

Words: 1586 - Pages: 7

Premium Essay

Clean Sweeps Reality Business Plan

...Clean Sweep Realty Services Melissa Leath Mgmt1210 Tuesday/Thursday 9:30a NAICS Number: 531110 Table of Contents Executive Summary 3 Description of Products and Services 5 Mission Statement 6 Vision 6 Company History 7 Business and Industry Profile 8 Business Strategy 9 Marketing Strategy 10 Competitor Analysis 12 Owner and Officers’ Resumes 13 Other Staff 14 Potential Problems and Solutions 15 Loan Proposal 16 Executive Summary Clean Sweep Realty Services is a Michigan based real estate company that will offer quality renovated real estate properties located in Macomb County. Clean Sweep properties will offer the following company standards in each of its investments: quality tested materials, stylish design updates, energy efficient utilities, and service guarantee for up to one year after the purchase of the home. Sales for Clean Sweep Realty Services are projected to be over $750,000 the first year and will continue to grow to over $1.8 million dollars by the end of the second year. Clean Sweep Realty Services will target two consumer segments within Macomb County. These markets consist of the employed middle class population looking to escape the renting environment and the employed upper middle class population needing to downsize their home in the face of economic struggle. While there is a lot of competition on the market, Clean Sweep Realty Services believes it can fill a niche in the market by providing......

Words: 3239 - Pages: 13

Premium Essay

Clean Edge Harvard Business Cases

...Positioning Analysis Profitability The introduction of Clean Edge as a niche product would yield an increase in operating profit of $3.62 million and $27.75 million (1st and 2nd year respectively) after taking into account the cost of cannibalization. In comparison, introducing it as a mainstream product would result in a decrease in operating profit of $14.22 million for the 1st year and an increase of $17.06 million in the 2nd year. From the aforementioned figures, we can conclude that introducing Clean Edge as a niche product would be more favourable from a profit seeking perspective. Furthermore, going with niche positioning for Clean Edge would confer significantly lower cannibalization cost to Paramount, as compared to mainstream positioning. Sustainability The target audience of Clean Edge is mainly social/emotional shavers, ie. super-premium customers, who make up approximately 25% of the non-disposable razor market. With a growth in market share of 11% within the coming two years, there would be a reduction in the growth of market share in the following years due to the limited number of customers. Thus, there would be a need for Paramount to broaden the target audience to include other categories of users (eg. Involved Aesthetic shavers). However, this would require a change in marketing strategy. Referring to the BCG Matrix, Clean Edge would be a “Star” since it is expected to attain high growth and high market share once it is introduced. In......

Words: 390 - Pages: 2

Premium Essay

Clean Edge Razor Case

... my role is to analyse the Clean Edge Razor Case in terms of the inner and external situation, the alternative solutions and assess each solution, then give recommendations on which alternative solution to choose, what the advantages and disadvantages are. Finally, suggest implementations that should be taken in order to achieve the goal. As a leader in the heath product and grooming manufacturer company, Paramount is introducing a more technologically revolutionary nondisposable razor into the super-premium market to maintain market share. However, there are many competitors in this segment and Paramount is considering the proper the positioning method to choose to gain the most market shares. Both niche positioning and mainstream positioning have pros and cons. Niche positioning focus on specific group of male that are very concerned with the functionality and the messaging of the razor. They seek superior shaving experience and consider shaving as daily grooming ritual. Mainstream positioning focus on a broad market and target at the consumers that have ordinary shaving needs. However, the key issue is that mainstream positioning may cause cannibalization effect, triggering decline in sales of the company’s old products due to the intrusion of new advanced products. Without cannibalization, net profit is higher in mainstream positioning. However, considering the effect of cannibalization, the result is completely different. Brand name of Clean Edge is also important......

Words: 3394 - Pages: 14

Premium Essay

Business Case

...BT53-15/2-2009E-PDF ISBN: 978-1-100-12901-3 This document is available on the Treasury Board of Canada Secretariat website at http://www.tbs-sct.gc.ca. This document is also available in alternative formats on request. Table of Contents Introduction 1 Authority Signatures 2 Executive Summary 3 Phase 1: The Strategic Context 4 1 Business Needs and Desired Outcomes 4 1.1 Strategic Environment 4 1.1.1 Organizational Overview 4 1.1.2 Business Need 4 1.1.3 Drivers for Change 4 1.1.4 Business Outcomes 4 1.2 Strategic Fit 4 1.3 Detailed Description of the Business Need 5 1.3.1 Problem/Opportunity Statement 5 1.3.2 Prioritized Requirements (High Level) 5 1.3.3 Assumptions 5 1.3.4 Constraints 5 1.3.5 Dependencies 5 1.4 Scope 5 1.4.1 Boundaries 5 1.4.2 Stakeholder Analysis 5 Phase 2: Analysis and Recommendation 7 2 Preliminary Options Analysis 7 2.1 Evaluation Criteria 7 2.2 List the Possible Options 7 2.2.1 The Status Quo 7 2.2.2 Describing the Option 7 2.3 Screening of Options 7 2.4 Rationale for Discounted and Viable Options 7 3 Viable Options 9 3.1 Alignment 9 3.1.1 Strategic Alignment 9 3.1.2 Alignment with Desired Business Outcomes 9 3.2 Costs 9 3.3 Cost-Benefit Analysis 9 3.4 Implementation and Capacity Considerations of Viable Options 9 3.4.1 Contracting and Procurement 9 3.4.2 Schedule and Approach 9 3.4.3 Impact 10 3.4.4 Capacity 10 3.5 Risk 10 3.5.1 Option Risk Summary 10 3.5.2 Risk Register 10 3.6 Benchmark 10 3.7 Policy and......

Words: 3021 - Pages: 13

Premium Essay

Clean Edge Razor Case

...11/12/14 Clean Edge Razor Case [pic] Table of content 1. Executive Summary………………………………………………………………….3 2. Problem/Issue Statement………………………………………………………..4 3. Situation Analysis…………………………………………………………………….4 4. Alternatives……………………………………………………………………………..8 5. Evaluation of Alternatives………………………………………………….…….8 6. Recommendation(s), Action Plan/Implementation…………………..9 7. Appendix…………………………………………………………………………………11 1. Executive summary As a marketing advisor, my role is to analyse the Clean Edge Razor Case in terms of the inner and external situation, the alternative solutions and assess each solution, then give recommendations on which alternative solution to choose, what the advantages and disadvantages are. Finally, suggest implementations that should be taken in order to achieve the goal. focoprendido.org/print/Clean-Edge-Razor-Case/244312 1/9 11/12/14 Clean Edge Razor Case As a leader in the heath product and grooming manufacturer company, Paramount is introducing a more technologically revolutionary nondisposable razor into the super-premium market to maintain market share. However, there are many competitors in this segment and Paramount is considering the proper the positioning method to choose to gain the most market shares. Both niche positioning and mainstream positioning have pros and cons. Niche positioning focus on specific group of male that are very concerned with the functionality and the messaging of the razor. They......

Words: 3556 - Pages: 15

Premium Essay

Clean Edge Razor Case

...Marketing Management Case Analysis Clean Edge Razor: Splitting Hairs in Product Positioning Group AE1: Abhinav Singh (14S601) Anima Tapadiya (14S607) Dushan Garg (14S616) Niharika G (14S628) Raviteja Palanki (14S636) Prem Sharath (14804) Q.1. What changes are occurring in the non disposable razor category? Assess Paramount’s competitive position. Changes occurring in the non-disposable razor category: Consumers are increasingly becoming aware of technology and are demanding for technologically advanced and innovative razors. The market is growing at the rate of 5% approximately from 2007-10. Every player in this market is planning to increase the advertising media expenditure which translates to say that the market is being tapped to its full potential. Also, distribution outlets are responding to the increasing demand by increasing the shelf space. To cater to this increasing demand, 22 new stock keeping units were introduced between 2008 and 2009. Initially, the distribution of non-disposable razors was limited to traditional food and drug stores. But over the years from 2007 to 2010, the distribution started to shift towards mass merchandisers and club stores. Paramount’s Competitive position: Paramount presence is in the moderate and value segments. Paramount’s products Pro and Avail were currently not able to cater to the demand for technologically advanced and innovative products. Paramount also faced competition from substitute products like......

Words: 852 - Pages: 4

Premium Essay

Case Electrolux Cleans Up

...Case 10.1: Electrolux Cleans Up 1. How did Electrolux Chief Executive Straberg break down barriers between departments? Why did he do this? Straberg had to make changes at Electrolux because the sales were seriously affected by their competition cheaper products, stock rate was hardly maintaining itself. Straberg had to make changes to save the company for it to starting gaining sales and profits again. Strasberg needed new products to be formed but not just with one department of design and others implementing the design but together as a team. Hence, one of the change that he initiated was to break the barriers between departments to enhance communication, enforce collaboration between functional areas. This helps departments to understand each others responsibilities and limitations hence overall work together to improve performance. For example, in the case we see designers want a smaller breeze and engineers point out that smaller Breeze would leave too little space for charging station. Traditional designers would just design something and others have to implement it somehow make it work. But breaking down the barriers they able to save time and money and able to make decisions together at once. To ensure the process of breaking the barriers works effective and fast Straberg recruited executives from companies with strong track record in innovation. Increased spending on R&D from 0.8 percent of sales to 1.2 percent. Producing products that are attractive......

Words: 627 - Pages: 3

Premium Essay

Clean Edge Razor Case Analysis

... Clean Edge Razor: Case Analysis Cheryl Lam Professor Linda Reeser MKTG 2030 S Tuesday, March 4, 2014 Executive Summary With the U.S. razor market expanding at such a rapid rate, choosing the right strategy to market a product to consumers is critical. A current market leader in the U.S. razor market, Paramount, is facing some difficulty with deciding which marketing strategy to implement in order to maximize profit. The solution that the company must choose should result in an opportunity for growth for their new line, Clean Edge, with as little loss of sales to their other product lines as possible. In order to do this, the company must use a niche marketing strategy. By doing so, they will be able to reach the growing market that is looking for super-premium razors, an area in which they are not currently targeting, and release a product that competes with the most populated segment within non-disposable razors. By doing this, Paramount will be in line to becoming the market leader, not just in unit sales but also in dollars. Paramount must focus on specifically targeting the social/emotional and aesthetic shavers as they represent a large percentage of non-disposable razor users and have beliefs and values that are in line with the image that Clean Edge is trying to portray. This will result in a more loyal consumer base and create more brand loyalty as consumers will feel as though they have a closer relationship with the company and their needs are being fulfilled....

Words: 3314 - Pages: 14

Premium Essay

Clean Edge Razor by Paramount Marketing Case Analysis

...Executive Summary We are 3+2 group,introduce team member Timber, Jie,Penny ,Helen , and Stella. We’ll present the marketing strategy for the innovative product Clean Edge razor. Now let’s begin. Our presentation outline are: Paramount Health and Beauty Company Ultra thin five blade and vibrating technology- technology leading position 2011 - Introduce new Clean Edge target at niche market 2012 - Sunset Avail 2013 - Cut Clean Edge price to occupy mainstream market 2013 - Introduce Clean Edge Plus target at niche market to increase market share 2014 - Technology leading position in market, to achieve 472million annual revenue, and 32% market share in US non-disposable razor market. Our 推出新产品定位niche 2年后降价定位主流市场 并推出plus a new non disposable razor Clean Edge with cutting edge technology to improve men’s shaving experience by the use of leading vibrate technology in the super premium segment. 1. 我们的新产品有CE ultra thin five blade and vibrating technology, technology leading position 2. 我们将于2011推出CE,target at Niche market 3. 我们将于2013 cut CE price,to occupy mainstream market。 4. 同时我们将推出CE Plus,我们的客户是(高端客户),在市场保持领先地位share。 5. 我们的总体目标是2014年达到XXX. Our principle is technology leading, 1. 现在市场中super占最大。 2. 同时social是最大的消费群体。 3. 所以,我们决定将我们的主要客户定位在xxxx上。 1.......

Words: 2884 - Pages: 12

Premium Essay

Clean Edge Razor Case Analysis

...Clean Edge Razor Case Analysis Luiz Dantas Marketing Management Professor MaryJo Radosevich Background/Situation A group of executives from Paramount Health and Beauty Company (Paramount) sat in a research room intently observing a dozen men shaving on the other side of a two-way mirror. The subjects were testing out Paramount’s newest nondisposable razor, Clean Edge, and discussing the experience. The verdict was extremely encouraging. The majority of men felt it was the closest, cleanest, and smoothest shave they had encountered. All executives at Paramount agreed Clean Edge should be priced in the super-premium segment of the market. However, some executives believed Clean Edge should be launched as a mainstream entry within that segment, with the broad appeal of being the most effective razor available on the market. 1. What changes are occurring in the nondisposable razor category? Assess Paramount's competitive position. What are the strategic life cycle challenges for Paramount's current products as well as for Clean Edge? Consumers are becoming more sophisticated and looking for new technologies. In other words, they are willing to invest more money and buy products that satisfy the necessity of a smooth shaving experience. In other hand, observing the Exhibit 1, there is a category of consumers called “Maintenance users” that made up 33% of consumers; they were not interested in buying products with superior technology. These consumers cannot be......

Words: 915 - Pages: 4

Premium Essay

Business Case

...BANDUNG School of Business and Management INDONESIABUSINESSCASECENTER (IBCC) LB LIA Buahbatu: Surviving in a Harsh Environment It was a bright Monday morning on January 2011 when Iwan enters his office room. In his desk there is a consolidated report of the LB LIA branch performance during the previous year. When he read the report he let out a silent sigh, his fear has turn into a reality. The amount of enrolled student has dropped again, and since the primary source of income for an English course such as LIA is the course fee paid by students that means net profit has dropped as well. Iwan has become the branch manager of the LB LIA Buahbatu branch for more than 15 years. The branch was open in 1990; in the early days acquiring potential customers is easy, just by doing promotion using pamphlet, banner, and brochure students already lined up during the placement test date. At some point LIA Buahbatu even have to decline a student application to enroll because there is no more available space. Sadly this situation does not last forever. Since 2001 – 2010 LIA Buahbatu experienced a steady decline in the amount of enrolled student. Compared to 2001 the amount of student in 2010 has dropped up to 36%, and since the primary source of income for an English course such as LIA is the course fee paid by students that mean net profit has dropped as well, in 2010 the net profit for LIA Buahbatu has declined up to 32% compared against 2001. This case was written by......

Words: 3620 - Pages: 15

Premium Essay

Business Cases

...WAL-MART STORES: “EVERY DAY LOW PRICES” IN CHINA Prepared by: Daniel Magen Report Distributed February 10, 2012 Prepared for Florida Atlantic University MAN 4602: Global Business Operations Spring 2012: F 9:30 - 12:30 Focus/Perspective Joe Hatfield, President and CEO of Wal-Mart Asia. Responsible for implement Wal-Mart’s business model Every Day Low Prices (EDLP) to China. Recommendation & Plan for Implementation Wal-Mart has to implement their business model EDLP and define a different strategy for Chinese market and culture. Internal & External Strategic Issues Wal-Mart faces several environmental, cultural, political, economical, social and legal issues and challenges that may act as obstacles for being successful in China. Several internal issues include: * Employees * Shoplifting Wal-Mart pays low salaries and does not offer any type of share for employees. As a result, high rate of managers turn over and unhappy workforce, makes very difficult reproduce domestic business model in China. Corruption and delinquency are very common in under developed countries. China is not the exception, having a high rate in corruption, is another obstacle for Wal-Mart to be efficient amd keep low prices. Several External issues include: * Chinese Consumer Behavior * Too Many Competitors * Diverse Population * Local Protectionism * Backward Infrastructure * Regulatory restrictions Chinese behavior in terms of......

Words: 2480 - Pages: 10