Coca Cola Supply Chain

In: Business and Management

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Coco Cola Visit Notes 22nd February 2012
Coca Cola Enterprises Edmonton (North London)
Founder/ Inventor
John Pemberton
Year 1886 (May)
Occupation: Pharmacist
Location: Atlanta (Georgia)
Brand History
150 Years
50 Brands in the UK
Main Objective
Keep cost under control and maintain costs low to retain value for money
Having a good sustainable relationship with suppliers is a main importance at all times and particular within the economic downturn. To keeping and maintaining costs low and margin at a good level, keeps the company at an edge to the market.
Sales Forecast
2.5 Billion (2011)
Statistics
98% of the words population recognise the coca cola brand
1.4 Million Drinks a day and millions of business partners
44% share soft drinks market
Challenges
Increased advertisement during the winter months such as Christmas. Due to the effect of low sales received compared to the summer period of high sales and promotions of events.
High ratio of complaints within the month of December

Ingredients / Raw Materials
Water
Syrup
Glass (Imported from Saudi Arabia) Expensive Material: Carbon Foot print higher
Minimum storage (No more than a week)
UK Statistics
30 % recycle plastic (Reduce Footprint)
27% share of UK soft drinks
4,650 fte employees
7 Manufacturing Sites
4 other major sites (HQ)
25,000 products of coca cola are stored within the warehouse
Takes half an hour to load trucks with the advanced technology of the machinery that hands picks specific orders for specific suppliers
Timeline
1960- New Design of bottle
Conjure bottle (shaped as women)
1990-New Design taking over the USA
1928- Largest sponsors for the Olympics from 1928 till present
Eco-Friendly
Reduce the amount of waste to landfill by 2%
PTI-Plastic Bottles
Pressure Air (Wash the bottles) Introduced within the last 7months: Cost Effective
Alternative…...

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