Coca Cola Revenue Streams

In: Business and Management

Submitted By Scorpious1989
Words 1001
Pages 5
As a company, Coca-Cola persistently changes; re-brand and advertise their products in order to be profitable. It’s amazing how Coke has survived decades in the soda business and manages to survive many recessions. Their brand is recognized instantly around the globe and they have a lot of families that love Coke. Coke itself is a cash cow product; it has sustained their customers from Pepsi. Their customers haven’t grown tired of its unique and refreshing taste. The Coca-Cola Company tried to change their taste and received a negative reaction from their consumers. Most customers switched to Pepsi instantly without even thinking about it. They didn’t even give it a chance after one taste. Coca-Cola would love to recollect and retain their customers forever, as well as getting new customers everyday, year after year. (Ireland) The Coca-Cola Company is also getting into the healthy side of business with their new Coke product called Life. Life consists of 60 calories per can, which is considerably much less then a regular can of Coke. Coke cans itself have almost 200 calories, so it would be the healthier choice for Coke lovers. They want to venture into the fitter side of the soda business and that’s a great move for their company. Coke wants to meet consumer’s need for lower calories by reducing the amount of sugar they use. They are doing this by using a different sweetener. Therefore, the sweetener they are using is taken from a plant called stevia; it’s more natural and healthier. Life is seen in some parts of South America and Europe. They also gave it a brand new look. Life’s products are in the color green stating a healthier look. The Coke-Cola brand looks improved and greener for their consumers and it’s eye catching. (Staff, 2014)
Coca-Cola is going into new potential revenue streams that serve their fountain drinks. Coca-Cola hasn’t change the way they…...

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