Club It - Part 3

In: Computers and Technology

Submitted By shellybowman
Words 1379
Pages 6
Club IT, Technology Plan Club IT owned by Lisa Tejada and Ruben Keys, is a new nightclub that has enjoyed considerable success during its short start up phase. It has established a strong customer base and has expanded it during the recent months. It is a popular hot spot everyday of evening of the week. Customers count for the atmosphere, food, and drink. The owners have recently renovated the building and are now looking to expand their operations through the technology department. They will be implementing a new integrated information system. The intention of this upgrade is to improve profitability and to increase overall customer satisfaction. While interning at Club IT, I became familiar with the operations of the industry requirements for nightclub operations. The club’s target population and the requirements for running the club are part of these operations.
Organization and Demographics Club IT’s goal is to provide customers with a high energy atmosphere in which they can receive high quality service, food, drinks, and music. The target population is of the legal drinking age of 21 through mid-thirties. The Net Generation or Millennium makes up the bulk of the clubs clientele. This age range of clientele embraces popular and new technologies. That means that innovation must be employed at all levels of service for this group to maintain customer loyalty. Word of mouth interactions provide strong forward motion for the new clientele to use the Club and for existing clientele to remain loyal to the Club. The Club’s staff includes a full line of cooks, security, and servers in an effort to improve customer experience. Club IT owners intend to use their business capacity to expand their operations and improve the productivity of their business through the use of information technology. Functional areas are used within their information…...

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