Cirque Du Soleil

In: Business and Management

Submitted By sohilmathan
Words 3736
Pages 15
For the exclusive use of S. Philip, 2014.
HEC027
Volume 9
Issue 3
September 2011

Visioning Information Technology at Cirque du Soleil
Case prepared by Professors Anne-Marie CROTEAU,1 Suzanne RIVARD2 and Jean
TALBOT3

Danielle Savoie, recently appointed Chief Information Officer (CIO) at Cirque du Soleil, was delighted. She had just met with the firm’s Executive Committee to present the very first information technology (IT) strategic plan in the history of Cirque. The plan presented a coherent and organized vision of IT use at Cirque. The Executive Committee had reacted very positively to her recommendations, although the members of the committee were not accustomed to discussing issues as technical as IT. At Cirque du Soleil, IT was deemed a significant but not always necessary cost. Indeed, it was sometimes perceived as a useless expense. Danielle
Savoie’s main challenge now was to discover how IT could best serve Cirque. She was convinced that in order to meet this challenge, she had to develop an IT strategic vision that would be accepted by Cirque’s top management, deploy a highly professional IT group and enhance the credibility of IT among the leaders of the firm.
Before being hired by Cirque du Soleil in April 2000, Danielle Savoie was the Vice-President of
Strategic IT projects at Desjardins, a credit union and one of Quebec’s largest financial institutions. Obviously, the transition from a financial institution to one of the world’s most innovative and creative enterprises represented a major challenge, yet Ms. Savoie also considered it a very interesting one. Her mandate as the first CIO at Cirque du Soleil was clear: she had to find an effective way for IT to support growth at Cirque. She had given herself three months to assess the current IT situation. It was at the end of this three-month period that she presented her…...

Similar Documents

Cirque Du Soliel

...Cirque Du Soleil was founded by Guy Laliberte, Gilles Saint-Croix and Daniel Gauthier. The firm blends opera, dance, theatre and circus with live music, excellent choreography and amazing pyrotechnics. The firm intends to present the circus in a different way which moves people¶s emotions and takes them to a happy peaceful world. The firm did not face much direct competition until very recently. Therefore now, the firm intends to improve and sustain their current position and move in new areas of similar kind of business. External and Internal analysis The external analysis comprises of industry analysis which includes the competitors and financial analysis. Cirque du Soleil started off as a street band and now is a very popular circus that blends opera, dance, and theater and is very popular since last twenty years. They performed in 90 cities and achieved many awards and still have a lot of demand for shows and there is also high demand for jobs, these shows that they have strong product features and brand positioning. They make small profit ranging from 15 to 20%. However it has local competitors who have international recognition and also foreign competitors. Even though these competitors are not very strong, they do create problems to retain top performers and create issues regarding payment. The financial analysis reveals that one problem the company is facing to diversify and expand its business is due to the lack of internal financial resource. Although the company...

Words: 989 - Pages: 4

Cirque Du Soleil's Amaluna

...Cristine Asias ARTH 121A 10/20/12 An Artistic View to Cirque du Soleil’s Amaluna Visual art is a very popular art form in the world. It can be seen almost anywhere. One of the most popular forms of visual art is stage shows such as those that one would see on Broadway or at Cirque du Soleil. Cirque du Soleil shows have been recognized around the world for their beauty, intricacy, spellbinding acts, international talent, and ability to leave an audience with a great lasting impression. Cirque du Soleil’s latest production entitled “Amaluna (which premiered on April 19th, 2012)” is very unique compared to many of the Cirque shows. The show was inspired by a play by Williams Shakespeare entitled “The Tempest.” The show was directed by a world-renowned individual named Diane Paulus, who created many productions such as “The Magic Flute” and “Hair” (Paulus). Recently, I’ve conducted an interview with my friend Melanie Sinclair (an acrobat for the show) to find out what the show is all about. Also, I will be describing three of the sixteen acts in the show that I find fascinating. In order to fully understand the show, one must know the story and the concepts in Amaluna. Amaluna is a wonderful love story that starts off on an island with a girl named Miranda. According to Melanie, Miranda is about to have a coming-of-age ceremony for her entrance into womanhood. Her mother, Prospera, is the queen of the island and directs Miranda’s ceremony. Little did Miranda know, her mother......

Words: 1645 - Pages: 7

Tour Planning at Cirque Du Soleil

...Case: Tour Planning at Cirque du Soleil 1. What concrete means are used to achieve standardization? • Cirque du Soleil takes a very standardized approach. Here are some examples of how they have standardized the method in which they take their show on the road: • Specific timing when planning for future shows. Shows will be planned 5-years ahead of time when it comes to continent choice. They then follow a 2-3yr lead time when they are selecting cities to visit. The tour plan is finalized 24mo prior to the event. They are very diligent with this timing as 90% of their tours are scheduled 2-years in advance. • Consistency when working on their own or with a promoter. In either case, the expectation, absolute must, is for Cirque to get the majority of the earnings from the event. • Specific timing when breaking down a performance site. Cirque states that it normally will take 10 days to move to a new site. This includes specifics in dismantling and preparing the equipment to be shipped (3 days) and time to set up completely at a new location (7 days). • Standardization of box office at new location complete with fiber optic wires. • Proposals follow a standard procedure beginning with a generic Cirque email before moving forward. This includes various reviews that Cirque has decided upon and opportunity in a market, especially like Turkey where they have yet to tour in the case study, to determine if having a show will be a good......

Words: 760 - Pages: 4

Cirque Du Soleil

...Cirque  Du  Soleil     Historia   •  Se  forma  en  1984   •  Sede  en  Montreal,  Canadá   •  Más  de  15  espectáculos  en  todo  el  mundo   •  Más  de  5.000  empleados  de  varias  nacionalidades   Negocio  y  Estrategia   •  Mezcla  única  de  creación,  arte  escénico,  arquitectura,   música  y  arte.   •  Diseñado  para  adultos   •  Alta  diferenciación   •  Modelo  “paternalista”  basado  en  la  figura  de  Laliberté.   •  Presencia  globalizada  con  shows  fijos  y  en  gira   •  Administración  centralizada   •  Diversificación  del  negocio   •  CreaLvidad  es  la  base  del  negocio   Factores  críLcos  del  negocio   •  Posible  desgaste  de  los  arFstas  en   gira   •  Rotación  del  personal  por  moFvos   externos   •  Salarios  más  bajos  que  la   competencia,  pero  mejores  beneficios   para  los  empleados   arFstas   •  Diferencias  culturales  entre  los   •  Entradas  a  alto  precio   •  Mantener  a  todas  las  áreas  y  clientes   involucrados  en  el  espectáculo   Factores  diferenciadores •  Concepto  innovador  del  circo  Jpico ...

Words: 282 - Pages: 2

Cirque Du Soleil Case

...its innovation goals. Cirque strengthens its distinctive competency of creativity and achieves business objectives by creating an environment of trust and dedicating resources to encourage employees to hone their craft and try ideas. Analysis and Recommendation In order to attract more talent and increase its employees’ satisfaction along with its commercial success, Cirque will need to change how it manages its culture, talent and growth. It must create and communicate a vision and mission that establishes a shared sense of purpose. And, it must manage its culture through systems that alter and reinforce how employees should think, behave and feel about team work, taking risks, diversity and innovation to further drive its brand and strategic evolution. To manage its talent needs, recruitment should be a continuous process managed online where candidates can upload videos of their talents and complete assessments. The website will improve the efficiency and effectiveness of finding the right fit and can be used to create a “B” candidate database to replace injured artists last minute. Cirque should also create a succession planning program that helps artists identify alternate career paths in the backstage aspects of the entertainment business. This will boost the motivation of the performers knowing their part in Cirque does not end when they can no longer perform and will build Cirque’s future leadership bench strength. To manage its growth, Cirque needs to focus......

Words: 1197 - Pages: 5

Cirque Du Soleil

...Cirque Du Soleil Before the Cirque Du Soleil became the multimillion dollar industry that it is today, it started off as a shared idea between two Canadian circus performers in the 1980s. Guy Laliberte and Gilles Ste-Croix both became obsessed with combining circus skills with aspects that rooted from theatre. Their inspiration came from previous work that Ste-Croix had partaken in that incorporated papier-mâché animals with stilt-walkers and musicians. They also found inspiration in the European cirque nouveau movement from the 1970s. This movement frowned upon the use of live animals in acts because they wanted to show true talent through the use of acrobats, clowns, and jugglers paired with choreography and theatrical themes (Markels). Laliberte launched the Cirque’s first major show, Le Grand Tour, in 1984. Within two years the show had travelled all over Canada and Laliberte began introducing new shows to large cities across the border and into the United States (Markels). At the time, the public was unsure how to feel about watching a “circus” act that didn’t contain the giant roaring lion and the elephants as entertainment. For Laliberte and Ste-Croix the decision to exclude animals was more practical then creativity. By eliminating animals from their shows, the Cirque would save a fair amount of money because they required care and feeding along with a nice paycheck to their star handlers. Too their surprise, the “whole new circus concept,” drew quite......

Words: 258 - Pages: 2

Blue Ocean Strategy - Cirque Du Soleil

...Looking at these challenges as defined by Porter’s forces, Laliberté seemed to face dismal odds of success with his idea of starting ‘another’ circus.   Blue Ocean Analysis Then explain the success of Cirque du Soleil in the context of what you have learned about Blue Ocean Strategy. Consider (amongst other things) the Four Actions Framework. What factors have been eliminated? Which factors have been reduced below the industry’s standard? Which factors were raised well above the industry’s standard? Which factors were created that the industry never offered?   Based on the Four Actions Framework of the Blue Ocean Strategy (of reduce, raise, create, eliminate), it can be seen how Cirque du Soleil was able to find success. On a surface level, Laliberté’s plan appeared as though it would be a sure failure, but looking at his idea more closely, and applying the Four Actions Framework, it can be easily seen how he was able to find the his niche in an uncontested market and create his Blue Ocean. Reduce: Cirque du Soleil was able to reduce costs by eliminating the most expensive circus acts, and therefore was able to reduce ticket prices to their consumers as well, making their ticket prices more attractive. Create: Possibly one of the most important things Cirque du Soleil offered consumers was a new ‘reimagined’ circus experience, combining elements of circus and theater into what ended up being a totally new experience. While neither circus nor theater were......

Words: 1152 - Pages: 5

Case Study Cirque Soleil

...services that Oy Moomin offers. It is not very easy to predict possible future tastes of consumers and make a precise and accurate forecast of their flavours, in order to produce the specific amount of product. 2. Was Cirque Soleil diluting the brand by extending the show experience from bit tops and now arenas? The cornerstone of success that helped Cirque du Soleil to create its strategy of success was creativity. In more specific and detailed words, we can state that creativity is the core competency of Cirque du Soleil. After they become very well known for their incredible capacity to be creative and gain all the possible success, they started to invest into new shows, not only in North America but also in other parts of the globe. Through the extraction of information found in the case, it is possible to state that Cirque du Soleil has not diluted the brand because of its permanent loyalty to their nomadic origins and of their capacity to continue proposing more innovative and full of creativity shows. The case highlights just in a slight manner that Cirque du Soleil has diluted their product, only when they decided to change the mood of their shows inside of public places … Through this radical change we deduce that the way in which Cirque du Soleil diluted the product is considered to have a very solid influence on the main strategy of the business....

Words: 430 - Pages: 2

Cirque Du Soleil Hbc

...PREPARATION SHEET 1. Describe product and strategy of Cirque du Soleil. In which ways is it different from traditional circus? The Cirque du Soleil offers a one of a kind of spectacle, made for many types of audiences of different cultures to enjoy. The product that Cirque du Soleil offers is an artistic shows which semblance a circus but it’s not quite the same. For starters, all of the shows are a rich mixture of several acrobatic and acting talents, without using any animals. They also include in every show inspirational and unique composed music, which has the particularity of being sung in Latin, that way they are transcending all cultural barriers they can encounter in their audiences and making the artists and the stories told in each show the unique purpose of the Cirque du Soleil. Each show that the company has ever made has the drama component (another difference between classical circus which is usually a various of non related acts happening one after the other). In Cirque du Soleil the story is important, it helps the audience to live in a fantastical world where you can live a series of acts that are connected to each other and speaking to the public. But, to make this kind of product, Cirque du Soleil had implemented a rigorous strategy that combines the business world with the world of the people responsible of every show. For the company, maintaining a thorough control of their marketing rights and a busy schedule of international......

Words: 1626 - Pages: 7

‘Cirque Du Soleil’

...‘Cirque du Soleil’ was established in 1984 by a group of young street performers who had two years earlier formed ‘Club des Talons Hauts’. It was based on the innovative concept of mixing the circus art entertainment featuring wild costumes, staged ‘magical’ lighting and set to original music. It was having the elements of dance, circus and opera. During this period of time the circus market had become stagnant, generating acts with same dressing up termed as ‘new’. Circus families and individual artists created highly developed and ever challenging variations on the same formula of trained animals and death defying stunts that have been popular in the past century. The circus business had reached a stage where to create a little difference it had to invest huge amount e.g. increasing the no of animals etc. But Cirque du Soleil defied the principle of gravity and changed the whole scenario of circus industry thereby entering a blue ocean of new possibilities, higher profit, less competitors, new takers. Soleil started their early production with ‘we reinvent the circus and Nouveelle Experience’ which proved to be a new experience to the audience. With a US$1.7 million contract from provincial government of Quebec, the show was huge success with a surplus of US$50.000. The troupe took another huge gamble, spending all its remaining funds after the season to join the Los Angeles Arts Festivals in 1987. The gamble paid off and Cirque du Soleil was a huge success and......

Words: 562 - Pages: 3

Cirque Du Soleil

...Analysis of the Cirque du Soleil case What is Cirque Du Soleil’s product and its strategy? Cirque du Soleil is a dramatic mix of circus arts and street entertainment. It was the first and foremost a circus without animals. Cirque du Soleil combined street performance, clowns, acrobats, and gymnast to present feats and create theater and dance dramas. In 1999, Cirque released its first feature film and its first television. In 2000, Cirque created an IMAX large-format film production. Besides, it focused on diversifying its commercial activities projects in publishing and merchandising. In 1998, it opened its first store on the property of Walt Disney world Resort in Florida. The company was beginning to develop a concept for entertainment complexes. What has Cirque done (especially relative to HR practices) to support its casts’ ability to deliver superior performances? Cirque hired artists from different countries and took into consideration what their nonartistic needs were. Cirque helps artists to grow. They cast children who live on the streets of Brazil, and changed their lives. If they find a single talented people in the village, they will not bring him. They only bring him if they find a few people who are equally talented that he can be supported by and who can support him. Cirque did everything possible to improve their performance. Each artist can feel comfortable to be a excellent artist. What challenges does Cirque face in the future and how would YOU......

Words: 459 - Pages: 2

Cirque Du Soleil

...Cirque du Soleil Case Q1. Outline briefly the environmental factors contributing to the demise of the traditional circus, and compare the offering of the traditional circus with the offering of Cirque du Soleil. Q2. Analyse Cirque du Soleil’s Blue Ocean Strategy and assess the sustainability of the proposed diversification strategy. Environmental factors contributing to the demise of the traditional circus Legal & Political * Tough laws and taxation policies. * Lack of governmental assistance and financial support. Economic * The increasing cost of moving from place to place. * Cost of animal maintenance got larger. * Hiring star performers led to rise in expenses. * The US went into recession. Environmental * Growing concern relating to the mistreatment of animals. * Scarcity of large tracts of land to accommodate circus tents in the city. Technology * Introduction of new technologies such as the TV, game consoles, iPods and laptops. Sociocultural * Two working parent families with no time to bring their kids to the circus. * An increase in movie theatres, along with the TV becoming the new medium for family entertainment. Comparison between traditional circus and Cirque du Soleil’s offering | TRADITIONAL CIRCUS | CIRQUE DU SOLEIL | PERFORMANCE | Based on acrobats, ringmasters, jugglers, clowns and animals acts. Star performers. | Emphasis on artistry. Human performers, no animals, stagecraft......

Words: 653 - Pages: 3

Cirue Du Soleil

...Abstract: This course work will concentrate on marketing analysis of the world’s leading circus company Cirque du Soleil. Based on the data given it will conduct a PEST, Porter’s 5-Forces, SWOT analysis and discuss the results, together with results paper will concentrate on marketing and positioning strategies and Ansoff’s Matrix, and also recommend strategy measures for achieving sustainable economic development outcomes. It was found that, first of all, Cirque du Soleil is making a profit while most of its competitors are fail to break even. Second, with its innovative and creative productions, the Cirque stays in a distinct position that none of its competitors can compete. Third, the Cirque’s shows ease to accept by the world and became more flexible due to the sufficient diversity in performers’ nationalities and with experience in multi-field. Table of Contents 1. Introduction………………………………………………………..5 2. PEST and Porter’s 5-forces analysis................................................5 3. SWOT Analysis................................................................................11 4. Marketing and positioning strategies...............................................14 5. Ansoff’s Matrix…………………………………………..………..16 6. Conclusion........................................................................................18 Bibliography.......................................................................

Words: 3291 - Pages: 14

Cirque Du Soleil

...SIM336 (Off Campus) Strategic Management Sunderland Business School July 2012 Individual Assignment Case Study – Cirque du Soleil: in De Wit & Meyer (2004, pp928-932) Module Leader: John Dixon-Dawson Submission Date: Monday 9th July 2012 Word Count: 3,000 words Introduction: This individual assignment will be assessed by means of a 3,000 word report. The assignment has been designed to allow you to develop and use your knowledge and skills in understanding key strategic issues relating to understanding different stakeholder considerations and the synthesis between responsibility and profitability. You will be required to apply the strategic concepts and analytical techniques studied in this module. All the learning outcomes below will be assessed: 1. Ability to analyse the complexity of organisations and their environments 2. Demonstrate an understanding of the complexity of the relationships between an organisation and its environment 3. Ability to evaluate existing models against practices of real organisations The assignment will be marked and moderated by Module Tutors. Please note: 1. All work must adhere to the University regulations on ‘Cheating, Collusion and Plagiarism’ which are provided as an Appendix in your Programme handbook. See Sunspace for a useful guide on ‘Harvard Referencing Style’ and on how to avoid ‘Plagiarism’. 2. A hard copy and an electronic copy on CD of the assignment must be......

Words: 1132 - Pages: 5

Cirque Du Soleil - the Blue Ocean Strategy

...Research Report on Cirque du Soleil Julien Lallement ISEG Business School 5 Group2C January 10, 2012 Human Resources Management, Pr. Michelle K. Duffy, Phd ABSTRACT This final research report relating to the Human Resource course will be focused on the Cirque du Soleil business case discovered in class. In a first part we will develop and articulate the Cirque du Soleil HR portfolio. This part will also relates the company values and core competencies. The first part will be concluded by a series of recommendation discussed during the group presentation provided in class The second part of the report will focus on the strategy developed and used by Cirque du Soleil in order to reach the success. This strategy called Blue Ocean strategy will be in a first part detailed to the Cirque Case and then we will see in a second part where this concept can be applicable or if it was already applied and by which industry. A bibliography will be added at the end of the document. SUMMARY I. Development and Articulation of Cirque du Soleil HR portfolio . . . . . . . . . . . . . . 4 a. Company Presentation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 b. Human Resources Management related issues. . . . . . . . . . . . . . . . . . . . . . . . . .5 c. Recommendations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 II. Application of Cirque du Soleil concept to......

Words: 3188 - Pages: 13