Cases of Management

In: Business and Management

Submitted By shams22
Words 7583
Pages 31
Chapter: 01(Managing and the Manager’s Job)
Jumpin’ Jack Flash
Jack Armstrong doesn’t have the cutest little baby face, but he has other qualifications for getting ahead despite the fact that he’s still relatively young. He’s smart and creative, and he combines a high‑energy approach to getting things done with aggressive marketing instincts.
He’s just 36 now, but Jack can already boast a wealth of management experience, largely because he’s been quite adept at moving around in order to move up. He started out in sales for a technology company, outsold his colleagues by wide margins for two years, and was promoted to regional sales director. After a year, he began angling for a position as marketing manager, but when the job went to a senior sales director, Jack left for a job as a marketing manager with a company specializing in travel products. Though a little impatient with the tedious process of sifting through market‑research data, he devoted his considerable energy and creativity to planning new products. His very first pet project— a super‑lightweight compact folding chair—outstripped all sales projections and provided just the impetus he needed to ask for a promotion to vice president of marketing.
When the company took too much time to make a decision, Jack moved on again, having found a suitable vice presidency at a consumer‑products firm. Here, his ability to spot promising items in the company’s new‑product pipeline— notably a combination oral‑hygiene and teeth‑whitening rinse for dogs—brought him to the attention of upper management.
Jack expected to go to the top of the list of candidates for president of some division within the company, but instead the president of overseas operations called Jack into his office and offered him a yearlong special assignment: How would Jack like to head up a team to develop…...

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