Case Study - Portuguese

In: Business and Management

Submitted By miguelito
Words 1786
Pages 8
Sistema de Suporte à Gestão
Prof.: Alexander Brasil
Aluno: Miguel Carvalho Neto

Estudo de Caso
NETSUITE INC., BERLIN PACKAGING, CHURCHILL DOWNS E OUTRAS: O SEGREDO DO CRM ESTÁ NOS DADOS

Respostas

1. Questão

Berlin Packaging é uma empresa de tamanho médio, que passou muitas vezes e o esforço causado por ele é cliente do sistema de gestão díspares. Estabeleceu o sistema CRM e da ordem sistema de gestão, no entanto, ambos foram feitos discrepâncias de cliente via banco de dados de arquivo mestre. "O maior problema que tenho em ter díspares, é determinar o que é a sua fonte da verdade", diz Steve Canter, CEO da Barlin Packaging LLC. Por causa do CRM, não só Berlin Packaging poderia chegar na base de dados de clientes, em que inclusive registros de habitação de mais de 27.000 clientes adquiridos desde meados da década de 1990, mas também pode acessar informações ampla e definitiva. Outro mais, Steve Canter, tem conseguido isso sem usando os altos custos de qualquer empresa, também os funcionários têm adotado rapidamente cada ferramentas que ele havia introduzido, que é a parte mais indescritível de um CRM implantação.
Uma vez antes de Churchill Downs não estavam usando CRM, que tinha assumido os dados agregados abatidos. Mas, depois Atique Shah se juntou a empresa como vice-presidente de soluções de CRM e tecnologia, e ele usaram um software de CRM da Epifania Inc. e apoiado pela ferramenta de mineração de dados e da IBM Ascential dados de extracção e software de transformação. Por causa disso, Shah descobriu que eram, na verdade, nove tipos de clientes globais, que era uma indicação de que é esforços de marketing anteriores não eram úteis como eles deveriam ter ficado. É absolutamente claro que os dados podem traduzir-se um aumento de vendas.
Existem vários benefícios associados com uma gestão adequada e o sistema de CRM mantida, o que tornou a…...

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