Case Study on New Heritage Doll Company:

In: Business and Management

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FINA6278

Financial Theory And Research Case Study on New Heritage Doll Company:

Capital Budgeting

Niweina Song

Xin Gu

Yao-­‐Hsuan Yeh

Huiyang Zhou

Table of Contents Executive Summary ...................................................................................................................... 2 Evaluation Logic ............................................................................................................................ 2 Conclusion Analysis ...................................................................................................................... 3 Pros and Cons of the Recommended Action .................................................................................. 4 Analysis of the Match My Doll Clothing Line ................................................................................. 5 Analysis of the Design Your Own Doll Line .................................................................................... 6 Sensitivity Analysis ....................................................................................................................... 8

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Executive Summary Emily Harris, the vice president of New Heritage Doll Company, was going to choose…...

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