Case 2.1

In: Other Topics

Submitted By kanish12
Words 576
Pages 3
Case 2.1
Interesting Idea- But Will Doctor and Pharmacies Sign On?
Kanisha Bell

In this chapter, an opportunity is defined as being attractive, durable, timely, and anchored in a product or service that creates value for its buyer or end user. To what extent does Script Pad meet each of these tests of an opportunity? * I think there are plenty of opportunities when coming to the Script Pad. The opportunities that they have are that it always comes in handy when wanting to know how much or what you were prescribed by the doctor. It’s very attractive because if it works well for others then they can spread the word to others and to their doctors and maybe investors. I saves time by allowing the doctor to put all the info in the Script Pad and not having to right it on paper, we all know how we always have to wait for the doctor to come back to the room to talk to you about the prescription but the doctor can talk to you right there and send it to the pharmacy as soon as possible instead of you having to take it there. It’s something that you can rely on for your own good.

What environmental trends are working in Script Pads favor? If Script Pad has uncovered a promising business opportunity, what environment trends have made Script Pad possible?

Put yourself in the shoes of a family physician that’s part of a small practice (containing five doctors). If you were that doctor and were being pitched on Script pad’s method for writing prescriptions, how would you react? What would you see as the pluses and minuses of adopting the service? Ultimately, based on the information in the case and Script Pad’s web site, what would your decision be? * My reaction to being pitched about writing prescriptions compared to me using the Script Pad method is really nothing. Doctors all started off writing prescriptions and some doctors still do it because I went to…...

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