Calvin Klein - an Overview

In: Business and Management

Submitted By moomal
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RESEARCH ON BRANDS/DESIGNERS
CALVIN KLEIN
ABOUT BRAND AND DESIGNER:
Calvin Klein Inc. is an American fashion house founded by the fashion designer Calvin Klein. The company is headquartered in Midtown Manhattan, New York City and is currently owned by PVH. It is one of the leading fashion design and marketing studios in the world. It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Product lines under the various Calvin Klein brands include women’s dresses and suits, men's dress furnishings and tailored clothing, men’s and women's sportswear and bridge and collection apparel, golf apparel, jeanswear, underwear, fragrances, eyewear, women’s performance apparel, hosiery, socks, footwear, swimwear, jewelry, watches, outerwear, handbags, small leather goods, and home furnishings (including furniture).
Calvin Klein was educated at the Fashion Institute of Technology in New York from 1959-62. He then acted as assistant to Dan Millstein for two years, before becoming an independent designer. He also spent a number of years designing clothing for other New York stores.

Klein married Jayne Centre in 1964 and the pair had one daughter.

In 1968, Calvin Klein set up his own business, Calvin Klein Inc., with a friend Barry Schwartz. Barry dealt with the business side of the venture, while Calvin designed. Initially, the company was started to design and sell women’s coats, but a substantial order from a Bonwit Teiler soon led to recognition for Klein in the fashion world. The company was established with just $10,000.

He added a sportswear collection to his coat designs, and by the 1970s his clothes were increasingly popular, including a full women’s ready-to-wear collection.

In 1970, Klein was…...

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