Busniess Plan for Lounge

In: Business and Management

Submitted By gagsrock
Words 1240
Pages 5
BUSINESS PLAN
INTRODUCTION

SOUL -FRY

AFFORDABLE BUFFETS SMOOTH MOCKTAILS LIVE- MUSIC D.J. & KARAOKE -NIGHTS , LOTS MORE....

I am planning to set up a restro-lounge in ahmedabad city which will offer deep assortment of continental variety of cuisine available under one roof.

EXECUTIVE SUMMARY:- * I will be starting up a novel concept of lounge in Ahmedabad city.

* I have chosen to enter particularly to restaurant(lounge) segment because as per BIRD OF GOLD report by McKinsey Global Institute Indian middle class household will swell from 50million to 583 million by 2025.Implies household have more disposable income and shift towards discretion spending.

* As per CII estimate 2009 because of increase of rising per capital income Food industry will grow to US$310 billion by 2015.Food Industry is growing at the rate of 13% estimate CSO (Central
Statistical Organization)

VISION

To constantly innovate & provide the best that we can for our customers

To be recognized as pioneers in the multi-brand food court management, utilizing the highest levels of corporate & with dedicated employees and partners

MISSION

To provide the consumer what it desire & to fill the gap between the need of the consumer and the current offering.

STATEMENT OF PROBLEM

Not much variety offered as far as the food is concerned.
Moreover there is lack of a good Restro-lounge in Ahmedabad.

MAJOR PLAYERS IN LOUNGE BUSINESS (INDIA)

* GHETTO (Mumbai) * HARD ROCK (Mumbai) * SPORTS BAR (Mumbai) * L-A-P (LOUNGE & PARTY) Delhi

AHMEDABAD…...

Similar Documents

Busniess Plan

...Business plan for Strategic Management The Executive summary expresses the type of restaurant or business it wants to become and explains how it can accomplish the goals by setting their mission and objectives. What will be included in the executive summary are the Markets, Services & Products, and Financial status. Generally the market is a big group of individual with different wants and need. Restaurants and Business corporate look through this specific individual to whom will purchase their product and services. The location of the market emphasizes a huge impact on every kind of businesses, whether from a small noodle shop to a big shopping mall, the location is one of the most important aspects to a successful business. In order to create the best service and product, the restaurant or business must know what they are going to sell. Do you want to focus more on your food than your services or do you want to have a balance of both food and services? The menu item is very important since customers generally are persuaded by the image on the paper. Their perception and cognitive thinking influence what is call “stimulus” by which a customer is affected psychologically through their thoughts internally and externally. To achieve success, management must be strong and capable of forecasting the profit and loss of the business. That’s why companies implement objectives and missions to maintain their foundation. The objectives in general, is broader in scope than a...

Words: 580 - Pages: 3

Crazy J's Sports Lounge

...Running head: CRAZY J'S SPORTS LOUNGE Crazy J's Sports Lounge Jason Rentscheler University of Phoenix Crazy J's Sports Lounge Crazy J’s is the place to escape your wife or your life, watch the game or watch our girls. Crazy J’s provides food, fun and some of the most beautiful women in the Phoenix valley. There is a number of big screen high-definition TV’s placed all around the bar so no matter where you sit you’re still a part of the action. A number of women are available for private dances or you can watch them on one of the three available stages. Daily drink and Dance specials, all games on that day will be available. Middle-Class married men are the target customers. They not only have the money to spend, but they also have the desire to escape their wives, and their normal day to day lives. Crazy J’s is located just north of McDowell Rd. along the Southbound I-17 frontage road. Generally a Limited Liability Company or LLC is the most flexible and convenient entity format. Many tax problems and maintenance expenses that a standard corporation must endure are avoided by using an LLC. The laws governing an LLC insulate any members from......

Words: 2965 - Pages: 12

Ethel’s Chocolate Lounges

...Ethel’s Chocolate Lounges This report is based on a Case Study: “Ethel’s Chocolate Lounges: Back to the Future? Chocolate Lounges Taste Sweet Success”. The report will reflect on four points: describing the types of consumer buying decision to indulge at Ethel’s, the consumer’s influences of time and money spent at Ethel’s, what motivates Ethel’s customers and finally exploring the needs the customer experience appeals to most. CONSUMERS BUYING DECISIONS As noted in the Case Study the chocolate house dates back to the 17th Century as a place where the elite socialites would indulge on chocolate treats and sip hot chocolate in luxurious surroundings and in upscale boutiques. Ethel’s founded in 1911 in honor of the matriarch of the Mars family who made chocolate treats in their home becomes Ethel’s Chocolate Lounge in Chicago, IL in April 2005. Ethel’s idea of being the “Approachable Gourmet Chocolate” gives its customers gourmet chocolates with reasonable prices. Consumers buying decisions usually fall into three categories: routine responses behavior, limited decision making and extensive decision making and five factors: involvement, time, cost, information search, and number of alternatives. (Lambi, Hair & McDaniel, 2011) Each factor determines a low to high activity or action for each consumer buying decision category. Ethel’s customers may experience limited decision making because most people have purchased some brand of chocolate but more......

Words: 799 - Pages: 4

Lounge

...sheep through the air wave, For I have chosen you at such a time as this. Job well done my good a faithful servant. My spirit is so ELATEd from the EXCITEMENT of the EXPOLITION that has EVOLED for GOD'S LUV INTERNATIONAL MINISTRIES! What a blessing to celebrate our 4 year anniversary on TV! WOW! I hear the Lord saying if YOU preach it they will come....If YOU teach it they will stay! Seek Fast & Pray the Kingdom of God is at hand! AMEN! 3 Stages of the Kingly Anointing (King David & Apostle Pierre) Blessed Apostle: As I lay awake reading the Holy Word, the Lord has lead me to read the books of SAMUEL. He has revealed to me that where you are at this stage in your kingly anointing is exactly on point according to Gods plan. GLORY! 1st Anointing-Assistant Pastor April 2008..... You were called to be anointed as Assistant Pastor "April 2008" of Upper Room Ministries in Gaithersburg Md. 1Samuel 16:12-13 "King David's 1st Anointing" 2nd Anointing-Pastor October 2008..... Than in that same year "October 2008" you were anointed to be Pastor of your own church God's Luv International Ministries in Vienna VA 2Samuel 2-4 "King David's 2nd Anointing" 3rd Anointing-Apostle July 2009..... Now, here this day the Priestly Kingly anointing is STRONG, more POWERFUL, for the Spirit of the Lord is with, you upon you and can only increase eventhemore for God's power is progressive. 2Samuel 5:3-5 "King David's 3rd Anointing" Apostle, I pray......

Words: 834 - Pages: 4

Lounge Design

...MMH Design Guideline “Home away from Home” Introduction MMH Lounge, located in the Statler Hall, is an exclusive space dedicated to the students in Master of Management of Hospitality program. In this design guideline, we established the emotion characters of the new lounge to be home, relaxing, belonging, and warm, control and connected. All the design need to follow the base emotion characters of the new space. A list of detailed functionality and respective physical requirements are also detailed in this guidelines, such as study, eat, rest, presentation etc. Building on the required functions, the new MMH lounge will be relocated at the back of the existing one and the space will be double to 850 Sqft. Emotion Character Keywords: home, relaxing, belonging, control, connected, vibrant, neat, trendy, warm The base of emotion character generation lies on the analysis of target users, who are the MMH students. As graduate students who are in such an intense program, MMHers spend majority of their time at school even on weekends. The base line of emotion we want to high light is the feeling of home, where the concept of “home away from home” comes from. Derived from the base emotion, we can set other emotions that we want to express through design process. Relaxing: The feeling of home is relaxing and stress free, so the design of MMH Lounge should be able to convey the emotion of relaxing. Most of MMHers take on six to seven courses each semester which......

Words: 1195 - Pages: 5

Chocolate Lounges

...Chocolate Lounges Taste Sweet Success Kirk Vasilyev January 18, 2015 Case Study Back to the Future? Chocolate Lounges Taste Sweet Success The chocolate house dates back to seventeenth-century London, when members of society’s elite would gather in luxurious surroundings to relax and sip hot chocolate. Later, Europeans expanded on that idea and developed solid chocolate treats that sold in upscale boutiques. Lacking the resources and economy of established continentals, bootstrapping American settlers pioneered the development of cheaper chocolate bars for the masses. Centuries have passed, however, and the American palate has tired of the taste of mass-produced chocolate. The U.S. chocolate industry has experienced growth of less than 3 percent since the turn of the millennium, and the lack of industry innovation has left a bad taste in chocolate purveyors’ mouths, too. Enter Ethel’s Chocolate Lounges, named in honor of the matriarch of the Mars family, who founded the candy company with her husband Frank in 1911. Now Ethel Mars’s name adorns the signs at the company’s latest attempt to breathe fresh life into chocolate. Aware that chocolate sales at upscale retail outlets, like Godiva and Starbucks grew by nearly 20 percent from 2002 to 2004, Mars opened Ethel’s Chocolate Lounge in the Lincoln Park neighborhood of Chicago in April 2005. More Ethel’s Lounges......

Words: 1246 - Pages: 5

Mkt the Ethel Chocolate Lounges

...Ethel’s Chocolate Lounges 1 Ethel’s Chocolate Lounges Jose Echavarria Strayer University Professor Phil Campos Marketing 100 Ethel’s Chocolate Lounges 2 Ethel is owned by Mars Incorporated and was named after his mother. Mars opened Ethel’s chocolate lounges in the Lincoln Park neighborhood of Chicago in April of 2005. Mars organization may prove to be a very excellent marketing strategy to boost the sales of chocolate. The Lounge will cater to the female and male consumer. The male gender will be in search of sweet treats for their wives and girlfriends for special events. Male gender will visit the shop to make a purchase for somebody special. Describe the type of consumer buying decision that best describes the choice to indulge at Ethel’s . The Mars brand is very popular and has produced familiar products for alot of years. M&M’s is a Mars chocolate that is well known and well liked by many around the world. . However, it's the extensive decision that will support the chocolate lounge. Interested constomers will take there time to research the new product in order to make an informed decision. Ethel’s Chocolate Lounges 3 Discuss the factors that influence a consumer to spend money and time at Ethel’s. There are several factors that would influence a consumer to spend money and time at Ethel’s Chocolate Lounge; they include environment, type of product, and exclusivity. The first factor is the attractiveness of the lounge with the......

Words: 865 - Pages: 4

Busniess

...Carmon, Israel's ambassador to India, in a statement. Israel is apparently to transfer defence technology to Indian companies. "The bilateral cooperation includes not only in acquisitions but also sharing technologies and knowledge," said Brig Gen (Ret) Mishel Ben Baruch, Director of SIBAT. More than 24 Indian and over 100 Israeli companies are likely to participate in the seminar where about 500 B2B meetings are expected to take place. Indo-Israel defence ties are on the rise ever since the Narendra Modi government came to power in May 2014. In September last year, India expedited its plans to buy drones from Israel that can be armed, which would allow India to carry out strikes with minimum risk to its 23-02-2016 20:43 India, Israel to explore joint defence equipment manufacturing, R&D 2 of 3 http://www.ibtimes.co.in/india-israel-explore-joint-defence-equipment... "The plan to acquire Israeli Herons was first conceived three years ago, but in January the military wrote to the government asking for speedy delivery, the sources said, as Pakistan and China develop their own drone warfare capabilities," Reuters had reported last September. During the same month, the Modi government approved Indian Air Force's request to acquire 10 Heron TP drones from Israel Aerospace Industries (IAI) that can be fitted with weapons to engage targets on the ground, the agency reported, citing an air force official with knowledge of the matter. The deal was valued......

Words: 573 - Pages: 3

Busniess Relevatant

...BEO3432 STRATEGIC INTERNATIONAL TRADE OPERATIONS, SEMESTER 1: 2016 RESEARCH ASSIGNMENT (weight 30%) This assignment is to be undertaken in groups of three (3) students. The assignment accounts for 30 percent of the total assessment of this unit. Students are required to submit the assignment plan during the tutorial class of week 5 and the final report in the tutorial class of week 10. Students not conforming to the submission guidelines stated at the end of this document will incur a deduction of marks. Research Assignment Context: Recently you have joined the firm X – one of the leading export firms in country Z (home country Australia or China or Malaysia). Your company is an exporter of goods or services (e.g., meat, wheat, mineral, computers or services such as education, tourism and health services). You have been assigned to the task of developing a strategic plan to expand company’s exports to the country Y (target country). Country Y could be an existing market or new market. Tasks: 1. Firm analysis - Provide a detailed account of the company concentrating on its current trading operations, export capacities, range of products and services, its market strength, and financial performances. Most of this information could be extracted from the company’s web site and internet (do not contact the company). 2. Market analysis – Evaluate the export market (e.g. total market volume of the goods or services, market share of the exporting country and the......

Words: 708 - Pages: 3

Busniess Communication

...Carolina Tech Manning, S.C. 29102 Certified Chief Learn to cook all types of recipes and dishes and catered with my culinary arts teacher at important events in which I also obtain above a C average * became serv-safe certified * achieve the top chief award of 2010 * achieve the outstanding chief award of 2010 * member of the National Technical Honor Society * join the FCCLA From Aug 2006 To June 2010 Manning High Manning S.C. 29102 Diploma Achieve proficient in everything that I have accomplished. * Join the FFA * Always Maintain a 3.0 average Memberships Cooked for numerous occasions and became a member of Pro-start and the FCCLA. * pertiapatied in food shows * cooked for many churches * plan numerous celebrations Reverences Mrs. Geneva Supervisor at KFC Manning, S.C. 29102 (803)-435-4998 Mrs. Jean Shaw Culinary Arts Teacher Manning, S.C 29102 (803)-464-1453 Teresa Tomlin Now a stay home mom Manning, S.C. 29102 (803)-460-7035...

Words: 309 - Pages: 2

Busniess

...which governments determine their exchange rates and then use macroeconomic adjustments to maintain these rates. A flexible or floating exchange rate system relies on currency markets to determine the exchange rates, given macroeconomic conditions. Also the flexible exchange rate is the opposite of the fixed exchange rate. Certain economic experts are of the opinion that. A flexible exchange rate is more preferable than a fixed exchange rate. This is because they are adept at absorbing the aftereffects of critical financial crises. A fixed exchange rate is based upon the government's view of the value of its currency as well as the monetary policy. It has advantages. Stability is one. Another is predictability. Businesses and individuals can plan their activities with the certainty of the value of money. A businessman shipping goods overseas knows the value in advance. A tourist travelling in other countries can budget knowing what his money will buy. On the other hand The flexible exchange rate, in its true form, allows the marketplace to set the rate. The forces of supply and demand determine the value of a currency. For example, when the US dollar is considered strong it will take more euros, the currency of most European countries, to buy. When the US dollar is considered weak or in decline the amount of euros needed to buy it will fall. Fixed rates provide more fiscal discipline than do flexible rates. Fixed rates induce more discipline stresses that sustained adoption......

Words: 1009 - Pages: 5

Ethel's Lounge

...MKT100-Case Study Ethel’s Chocolate Lounges The Chocolate house dates back to seventeenth-century London, when members of society’s elite would gather in luxurious surroundings to relax and sip hot chocolate. Later, Europeans expanded on that idea and developed solid chocolate treats that sold in upscale boutiques. Lacking the resources and economy of established continentals, bootstrapping American settlers pioneered the development of cheaper chocolate bars for the masses. Centuries have passed, however, and the American palate has tired of the taste of mass-produced chocolate. The U.S. chocolate industry has experienced growth of less than 3 percent since the turn of the millennium, and the lack of industry innovation has left a bad taste in chocolate purveyors’ mouths, too. Enter Ethel’s Chocolate Lounges, named in honor of the matriarch of the Mars family, who founded the candy company with her husband Frank in 1911. Now Ethel Mar’s name adorns the signs at the company’s latest attempt to breathe fresh life into chocolate. Aware that chocolate sales at upscale retail outlets like Godiva and Starbucks grew by nearly 20 percent from 2002 to 2004, Mars opened Ethel’s Chocolate Lounge in the Lincoln Park neighborhood of Chicago in April 2005. More Ethel’s Lounges have opened since then, and the chic chocolate houses are Mar’s bet that well-heeled and sweet-toothed consumers will take to premium chocolate the same way that well-to-do-coffee lovers flock to Starbuck for......

Words: 667 - Pages: 3

Ethel's Chocolate Lounge

...Ethel’s Chocolate Lounges: Back to the Professor Sally Walters Marketing 100 April 29, 2012 Describe the type of consumer buying decision that best describes the choice to indulge at Ethel’s. Two out of the three consumer buying decisions will be utilized in consumers who become patrons of Ethel’s Chocolate Lounges, Limited Decision Making and Extensive Decision Making. Consumer’s unfamiliarity with the specific brand or type of chocolate used by the new chocolate lounge but common knowledge and long standing history of chocolate in general from previous experience will mean they will expend only a moderate effort in searching for information in relation to the new lounge in their local area. There is no need to spend an extensive amount of time researching what it is, its benefits, side effects, or other details that one would be interested in knowing about before trying a completely different and new product because they have a general idea of its use and effects which falls under the characteristics of Limited Decision Making. In their pursuit to attract the “well-heeled consumer”, Ethel’s is capitalizing on its chic chocolate house and premium gourmet chocolate all geared in attracting the coffee house crowd by “coddling their patrons in the lap of luxury” and allowing them the opportunity to “enjoy the sweet taste of the good life” (Marketing 100 Case Study). Because Ethel’s prices are a little more expensive than what the average consumer is used to......

Words: 1090 - Pages: 5

Ethels Lounge

...Ethel’s Chocolate Lounges Principles of Marketing April 26, 2012 Chocolate Lounges Taste Sweet Success Centuries have passed, and the American palate has distaste of chocolate. Now Ethel's Chocolate Lounges, named in honor of Ethel Mars's the matriarch of the Mars family, who founded the candy company with her husband Frank in 1911; whose name adorns the signs at the company's latest attempt to breathe fresh life into chocolate. Influenced by the seventeenth-century London’s chocolate houses, the Mars family envisioned an up scale café, providing a luxurious setting where people could relax and even socialize while enjoying the gourmet chocolate. Mars president John Haugh what makes Ethel's special is that "You don't have to be a millionaire to enjoy the sweet taste of the good life. People indulge at Ethel’s Chocolate Lounges because of their limited decision-making. This occurs when the consumer has previous experience with a product but is unfamiliar of the brand; but has low levels of involvement because consumers expend only moderate effort in searching for information or in considering various alternatives defined by Lamb, C. W, & J. Hair, & C. McDaniel. (2011). Marketing. (Vol. 2010 Custom Edition, Maureen. Staudt, Ed.). Mason, Ohio: Cengage Learning. Many consumers are familiar with other chocolate brands such as, Godiva and Hershey, but might not be with Ethel’s chocolates and may be curious to try. Ethel’s menu that features icons and descriptions of...

Words: 598 - Pages: 3

Busniess a

...A business analyst is seen as a domain expert or a subject matter expert – different from the league of coders/ testers at Infosys. This means, you are expected to do a lot of domain trainings. I have done many in the past and tell you what – the experience has been good. As a trainer you need to do your homework properly and be up-to-date in your chosen domain. Presales is another stream. As a presales anchor at Offshore – you should be able to handle Client Visits and lend Proposal support. This involves market research/ deck preparation. A deck is a suite of inputs – Value proposition of services, staffing plan, costing etc. As a presales anchor at onsite (or locations abroad), you can be projected as a BDM, and you literally get to acquire clients. Apart from this, one can be into Delivery. In delivery, you would be expected to carry out user acceptance testing, suggest improvements to the project has been managed and services have been offered to clients. Also, one has to review test cases, even do testing (depends on your luck – manual/automation/performance are the possibilities) Requirements gathering is yet another path that a BA gets to traverse. A requirements analyst – engineers requirements, gathers and documents them. You get to due-diligence of clients’ applications and interface with them to understand their requirements better. These are some of the streams that I am able to think of Will add more as and when I recollect..Hope this is useful!!!...

Words: 255 - Pages: 2