Business Plan Outline

In: Business and Management

Submitted By Cript36
Words 445
Pages 2
Sample Written Business Plan Outline*

Paper Section | General Topics Covered | Focus Questions/Suggestions | Cover Page | * Company name * Logo and/or tag line * Names of principals [Team Members] * Date | |

Executive Summary | * Purpose of Business * Identify business opportunity * Market size and growth potential * Customer needs * Failing of competitors (if any) * Competitive Positioning * Summary of funding needed | What are the fundamentals of your business and why should anyone pay attention?Must grab the reader’s attention and include everything that you would cover in a five minute interviewWritten Last2 pg. max |

Business Concept/Product Description | * F.I.S.T. * Value Proposition * Keys to success | What are you selling? Describe exactly what your product is and for what purpose it was designed. Discuss how it works, special features, resulting economic, social, or environmental benefits.Why is your product different or better? Stress Value Proposition: describe what unique benefit you will provide to a particular set of customers and thus to TJX.Show TJX the numbers.3 – 5 pgs. | Market Analysis | * Industry Description * Growth rates Target Market * Total market size * Customer needs * Customer preferences * Competitive Analysis * Key competitors * Competitor SWOT * Your Business SWOT | How many potential customers are there? What percentage do you initially plan to target? How did you derive this figure?How would you describe your customer? What trends in society support the likelihood of your success? What survey data reinforces your idea?Who are you competing against? Why are you better?5- 10 pgs. |

Section | General Topics Covered | Focus Questions/Suggestions | Financial Plan |…...

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