Business E-Commerce

In: Business and Management

Submitted By sinwah1997
Words 831
Pages 4
AACS2733 INTRODUCTION TO E-COMMERCE

WRITTEN ASSIGNMENT

Objective:
This coursework aims to provide students an opportunity to explore into the practical dimension of the unit essentially. It will enhance student’s understandability to the world of Electronic Commerce practically.

Group Assignment

Students are required to form their own groups with the minimum 4 persons and maximum of 5 persons per group. Every member in the group is expected to contribute and participate actively in the completion of the coursework. Sharing ideas and assist in the development of coursework between members is an accepted and encouraged practice.

However, it is not acceptable for different groups to submit identical assignments, by simply copying the work done by another group. It is plagiarism. Coursework that is copied from another group will be failed immediately without prior notice.

Task and Deliverables

1. Provide a brief background of The Coffee Bean & Tea Leaf and Domino’s Pizza restaurant in Malaysia. (4 marks) 2. Compare and contrast the business models of each organization are categories. (4 marks) 3. Compare and contrast the target markets of their customers for each of the organization. (4 marks) 4. Compare and contrast the look and feel aspects of their shop front (Website and physical restaurant). (4 marks) 5. Evaluate the current success of online ordering for their customers in each of the organization. Are they successful now or still lagging behind? Justify your views. (7 marks) 6. Explain TWO (2) ways how each organization can make improvement to their business models in transforming the current offline customers to become online customers. Explain your answers. (7 marks) 7. Explain TWO (2) ways how each organization can make…...

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