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Bus 508 Week 5 Assignment Financial Management (Pepsi and Coca Cola)

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BUS 508 Week 5 Assignment Financial Management (Pepsi and Coca Cola)
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Long time competitors in the soft drink industry, PepsiCo and Coca-Cola continue efforts to gain additional market share. Which do you prefer, Coke or Pepsi? Let’s take a look at these two companies from a financial perspective rather than our drink preference.
To learn more about PepsiCo and Coca-Cola Enterprises, download the PepsiCo 2009 Annual Report at: http://www.pepsico.com/annual09/ and the Coca-Cola 2009 Annual Report at:http://www.cce2009annualreport.com/. Review the annual reports for general information.
Required:
1. Read Understanding the Income Statement at:http://www.investopedia.com/articles/04/022504.asp
2. Read Reading the Balance Sheet at:http://www.investopedia.com/articles/04/031004.asp
3. Compute the following financial ratios for both companies and provide as an appendix to the required paper. If you need help understanding the meaning of the ratios or how to they are computed, go to:http://www.investopedia.com/university/ratios/
Liquidity measurement ratio:
• Current ratio
Profitability indicator ratios:
• Return on assets
• Return on equity
Debt ratio:
• Debt ratio
Operating performance ratio:
• Fixed asset turnover ratio
Cash flow indicator ratio:
• Dividend payout ratio
Investment valuation ratio:
• Price / Earnings ratio
You are to write a five to six (5-6) page report that answers the following:
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