Bus 485 Final

In: Business and Management

Submitted By knightratul
Words 8631
Pages 35
1. Introduction

In the world people are more conscious and awareness for the environment. Because of technologically world becoming a very fast and life is becoming very easier. But in sense we using technological its manufactures the product and its resources come from our nature and its becoming also polluted. We are using vehicles for our transportation for moving forward easily and very firstly. In the world we have many more automobiles company those are manufactured millions of automobiles. But that’s harmful for our environment because of fuelled are burned and also polluted environment and reduce our natural resources. So, we need to save our planet and by researched we find out Hybrid cars are very effective way to reduce carbon emission. The currently popular paradigm for discussing the environment originated in the 1970s, when the ideas of global warming and finite oil reserves were first proposed (Minton & Rose 1997; Pelletier et al. 1998). While some debate continues on the veracity of these propositions, this thinking has influenced the way people live by increasing their efforts to reduce energy use and to have fewer by-products as a result of consumption. It has been suggested that this type of thinking has led some consumers to prefer products like the Prius (Jansson, Marrell & Nordlund 2009).
An area that is related to a consumer’s choice of car is the choice of fuel. Four thousand Swedish drivers were surveyed on their level of eco-sensitivity and the type of vehicle fuel they used (Jansson, Marell & Norlund 2009).
Many manufacturers now sell hybrid and low emission vehicles with planet saving claims about their CO2 emissions. In fact, the demand for environmentally friendly cars has grown to such an extent that now almost 25% of new cars have a claimed CO2 emissions level below 140g/km and 5% claim CO2 emissions below 120g/km. Consumers…...

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