Burnsmr7E Tif Ch02

In: Other Topics

Submitted By carlzhao
Words 5905
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Marketing Research, 7/E (Burns/Bush)
Chapter 2 The Marketing Research Industry

1) Which of the following professional organizations is devoted to improving the quality of the marketing research industry and to ensuring the future of the marketing research profession?
A) AMA (American Marketing Association)
B) MRA (Marketing Research Association)
C) QRCA (Q Research Council & Association)
D) AAPOR (American Association for Public Opinion Research)
E) CASRO (Council of American Survey Research Organizations)
Answer: B
Difficulty: Easy
Objective: 1
Question type: Concept
Course LO: Define the nature and role of marketing research

2) The marketing research industry has a certification program for marketing researchers, and this certification program is hosted by:
A) American Marketing Association.
B) Research Certification Board.
C) Marketing Research Corporation.
D) Marketing Research Association.
E) Association of Specialized and Professional Accreditors.
Answer: D
Difficulty: Easy
Objective: 1
Question type: Concept
Course LO: Define the nature and role of marketing research

3) What did the Marketing Research Association do in 2005 that changed the credentialing of marketing research professionals?
A) They brought a lawsuit against several practitioners who were not qualified to practice marketing research.
B) They required all practitioners to take a test on qualitative research methods.
C) They created the Professional Researcher Certification program.
D) They required all AACSB accredited colleges to offer a course in marketing research.
E) Nothing has been done; one of the problems the industry has is that there is no credentialing program.
Answer: C
Difficulty: Moderate
Objective: 1
Question type: Concept
Course LO: Define the nature and role of marketing research

4) Who, among the following, is given…...

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