Buisness Project

In: Business and Management

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Assignment 1: Business Profile

* The student is to select and research a specific business and write up the results of the research in a paper. The selected business must have at least 50 employees. You may select a business owned by a friend, a relative, or a neighbor, etc., or where you previously worked, did an internship, etc. Or you may select a company you know nothing about. * Selected companies must be approved by your TA, either by discussing the company before or after class, via email, or by setting up an appointment to meet with them. * Research will require an interview of a current chief executive, or c-suite executive, as well as scholarly research on the company and/or the industry to supplement the interview answers and support the paper with data. * In addition to other questions you might choose to ask, the following questions must be asked in the interview and must have a clear section in the paper dedicated to addressing each answer: 1) What business are you in? (Describe the business, the products, the services, the history, etc.) 2) Who are your customers? (Describe the customer demographic. Is it consumers? Business-to-business customers? Describe today’s core customer versus tomorrow’s new customer or potential customer.) 3) Who owns this business? (What form of business is it and why was that form of business chosen? Is the owner one individual? Shareholders? Partners? A family?) 4) How does the economy affect your business? (Describe generally how the economy impacts the business. Specifically, describe how the recession economy of 2007 to 2009 impacted the business. How do heath care and political issues stand to impact the business?) 5) What are the biggest challenges your business faces every day? (Describe daily and on-going operational challenges that the…...

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