Broadway Cafe

In: Business and Management

Submitted By kaleemmunir
Words 608
Pages 3
Executive Summary
1. Alter’s Framework

2. Rich Picture

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3. Competitive Advantage

3.1 Making Business Decisions I

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3.1.1 Entry Barriers • Good service • Traditional art of Coffee making • Hygienic environment • Lowest Price

3.1.2 Switching Costs • Advertise Bulk offers • Discount rates • Privilege membership cards • Free delivery within 2 Km

3.1.3 Substitute Products • There is no exact substitute for coffees, but soft drinks may reduce the amount of coffee sales

3.1.4 Porter’s Generic Strategies

We will be using all the three strategies to improve the café

• Broad Cost Leadership Providing lowest prices • Broad Differentiation Making our coffee ‘The Best” in all aspects and Excellent Service • Focussed Strategy Setting sales target and achieving ‘n’ customers per day

3.2 Making Business Decisions II

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3.2.1 Major Changes

• Ordering Food and Beverages in the same place

• Picking up Food and Beverages in the same place. Because, communication between A and B is easiest.

3.2.2 List of processes for Re-engineering

• Food delivery

• Cleaning

• Food preparation

• Safety enhancement

• Customer Service

4. E-business

5. SCM

5.1 Business Dilemma
5.1.1 Define a way that you can revamp or reinvent your café using supply chain technologies.
As a café with a long history, it can use this history as a style and take restore ancient way as its characteristic. The first thing they can do is to renovate the café, dividing it into several areas with different function. The function of areas can be named as chatting, working, thinking and waiting, for things they ordered. In this way, customers coming with different purpose can all have a good time there. Then what…...

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