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Bench/ Paper

In: Business and Management

Submitted By jikook
Words 352
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Jaeomi Valencia 2 AD – 3 STRENGTHS * Strong brand personality * Good quality products at affordable prices * Specifically cater to the needs of the target market * Strategic store locations * Strategic advertising * Strong set of local | WEAKNESSES * Products don’t appeal as much to the high class market * Very limited TV and radio advertisements | OPPORTUNITIES * Increase market shares in the succeeding years * Create more new and improved products, also those that appeal to the high class market * Open more stores, especially in foreign countries * Strengthen brand image and promotions by exploring other mediums of advertising | THREATS * Competitors that also offer good quality products at low prices * Keeping products updated with the latest trends * Additional promotion and marketing strategies can be costly |

BENCH/
Bench/ started with a small store in 1987 selling men’s t-shirts. Bench is the pioneer in using celebrity endorsers, television and giant billboards. Currently, Bench has now a ladies’ line, underwear, fragrances, housewares, snacks, and a wide array of other lifestyle products. Present virtually every retail space in the Philippines. Bench/’s worldwide network of stores and outlets has already reached as far as the United States, the Middle East and China.

Product
Bench/ offers a wide variety of products from clothing, cosmetics, lingerie, accessories and even snacks.
Price
Price is what makes Bench/ standout from their other competitors. They cater to class B and C which means that their prices do not go overboard. They make sure to maintain their price range affordable for the mass.
Place
Bench/ has a total of 584 stores in the Philippines. They also have outlets in the United States, China, and the Middle East.
Promotion
Bench/ makes use promotions via internet. They have provided their costumers…...

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