Beachbeats Surfboards

In: Business and Management

Submitted By willis
Words 1047
Pages 5
Beachbeat Surfboards is a surfboard manufacturer and retailer located in the United Kingdom. They specialize in high quality customizable surfboards. Within its 26 years of service Beachbeat has produced and sold thousands of surfboards throughout the world, becoming one of Europe’s premier board producing factories. Originally started by a board shaper named Chops Lascelles, Beachbeat has become a major player in the surfboard industry. His mission was to bring the highest possible quality surfboards to surfers around the world. This could be achieved through his desire to make many types of quality boards so that people could ride better. He wanted to create boards that “follow function, not fashion”. The company has grown from one man to nine people working many hours to produce top quality surfboards. The production process runs through 8 stages with each person specializing in an area to maximize efficiency and quality. The assembly line process can produce a custom board in around a week. With shipping times added in a board can go from being a customer design to breaking waves in 3 weeks. This time length allows the company to maintain its high levels of quality and precision work, without forcing the customer to wait long amounts of time to ride their new board. The first step in any board shops production is shaping. The board is cut into the general “surfboard” shape and then sanded and cut down to its final shape. The shape can take on many different forms, with thinner more pointed fronts to jagged or v cut tails. The shaping ultimately determines the boards use, speed and maneuverability. At Beachbeat all the shaping is done by the founder Chops. Each board is also individually numbered and signed at this stage for record keeping purposes. After being shaped all Beachbeat boards are painted. The designs are either selected specifically by the…...

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