Basis for Interest Topic

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Basis For Interest TOPIC
Your Name:
Product or Service Idea:
My product idea is new hair extensions that doesn’t tangle or shed. The hair extensions ranged from bulk hair (braiding hair), machine weft, and fusion/micro beads.

Will your product or service be offered by:
____an existing company?
_X___a new company imagined for the assignment?
I am in the process of starting my own hair extension business in which I will sell virgin, remy Brazilian and Indian human hair that don't shed or get tangle.

Summarize the corporate strategy?
(Remember your product or service must support the strategy.):
Product scope: L. Hill’s Beauty Boutique is engaged in a single industry sector - beauty.
Geographical scope: L. Hill’s Beauty Boutique will operate throughout the US via online, and the home store will operate in the Atlanta, Georgia area and South Florida area (West Palm Beach to Miami).
Vertical scope: L. Hill’s Beauty Boutique is much more vertically specialized: it engages in design, marketing, distribution and retailing but outsources many activities in its value chain, including manufacturing and distribution.

What is the customer need that your product or service will fulfill?
Change their appearance (fashion, entertainment), and/or dealing with a health issue which results in hair loss: o To enhance their beauty o To accent their hair o To make short hair longer o To add volume, texture, and color o A quick hair style when running late and/or going out

Do you have questions for your instructor? o Do I have to talk about each type of hair extension (fusion/micro link, bulk, and machine wefts) or choose…...

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