Bank of America

In: Business and Management

Submitted By gennavi
Words 857
Pages 4
Genesis Rodriguez 05/10/2016
Research Paper-FINC 345
Bank of America

Today, banks keep our money safe and are highly relied on when it comes to loans and financial securities. Bank of America is the second largest bank in the U.S. and the twenty-first largest company in the U.S. Bank of America is so popular today because of their great customer services and ease of access. When it comes to their technological trends, some of the benefits are their website, online banking capabilities, mobile app and text banking, and email and text alerts. When it comes to customer service, they have a customer service number and even online chat feature that comes with estimated wait times, and there are nearly 5,000 branches in 37 states. Therefore, they are conveniently located almost anywhere. When it comes to their financial aspects, they waive a $12 monthly maintenance fee if you make at least one direct deposit of $250 or more or if you maintain a daily balance of at least $1,500 or if you are a student younger than 23. They are very lenient and they even offer customers to choose between two overdraft options to determine how other transactions like checks and scheduled payments are handled.
According to bankofamerica.com, their mission statement is “to offer lending and investment products that serve low and moderate income individuals and families, improve undeserved low and moderate income communities, and create sustainable practices for the long haul”. Bank of America is very unique in their feature of being the best in convenience, clarity, and choice through the solutions that meet’ customer’s needs at every stage of their financial lives. Bank of America has 5 main principles and those are: to be customer driven, have a great place to work, manage risk, have operational excellence, and deliver for their shareholders.

Bank of America is expanding and…...

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