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Bamboo Lagoon

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Bamboo Lagoon Restaurant – Sample Plan

1.0 Executive Summary
Bamboo Lagoon is a new medium-sized restaurant located in a nearby to the beach (Pantai Klebang, Melaka). Bamboo Lagoon emphasis will be on Italian Asian food. An emphasis on Italian Asian ingredients is based on Bamboo Lagoon dedication to traveller and local people. Additionally, the restaurant is on the water and unique because most uses bamboo.

Bamboo Lagoon offers a trendy and peace place to have great food in a social environment. Chef has a large repertoire of ethnic ingredients and recipes. Ethnic recipes Italian Asian will be used to provide the customer the memories about the food for the foreigner and for local we can introduce new cuisine for them and vice versa. Bamboo Lagoon also provides the vegetarian menu and for the kids will have the kids meal.

Bamboo Lagoon believes that the market can be segmented into four district groups that it aims to target. The first group is the lonely rich which number 100,000 people. The second group that will be targeted is young happy customers which are growing at an annual rate of 35,000 potential customers. The third group is rich hippies who naturally desire ethic cuisine. The last group which is particularly interested the menu’s healthy offerings.

1.1 Objectives

* To get the larger income from this restaurant * To introduce the Italian Asian cuisine from foreigner and local * To be a famous restaurant on the world

1.2 Mission
Bamboo Lagoon is a great place to eat, combining an intriguing atmosphere with excellent, interesting food that is also very good for the people who at there.…...

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