Assignment #1 Description of Venture.

In: Business and Management

Submitted By russell363
Words 1403
Pages 6
Magic Hands Car Wash is a prominent hand car wash that will be serving all the southern rural area. Magic Hands will be run by Dewayne Russell who decided to have his very own self business. The Russell family has been serving the southern area with car repair business and property development /management for over 20 years. Dewayne will be leveraging the incredible good will and brand recognition of the Russell family name to quickly gain market penetration. Magic Hands will be providing customers with three services: exterior car washing, interior cleaning, and detailing. Magic Hands has no true competitors that are trying to offer a high quality service for a reasonable rate. Most are trying to compete on price alone. Magic Hands ability to provide a high quality service, both in regards to the actual washing as well as customer service is all based on their ability to find the best employees. Hiring the best employees is cost effective because it decreases HR costs associated with turnover and other employee costs. Hiring the best employees and making sure that they are well taken care of ensures that they in turn take care of the customers. Study after study proves that a happy employee is far more likely to provide the highest level of customer service compared to an employee who is not happy and feels that they are being taken advantage. Magic Hands will target three main groups of customers: individual car owner and leasers, car dealerships, and local businesses. The surrounding area is quite affluent, 40% of the residents earn over $70,000 a year. Consequently, they have nice cars and want them to look nice. There are five different car dealerships within a three-mile radius which will require car washing services for the various fleets. Finally, there are many different local businesses that have company cars and that require clean appearances. The…...

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