Assessment Activity 3.1

In: Business and Management

Submitted By jackjack111
Words 2169
Pages 9
Assessment activity 3.3
In this assignment I am going to be explaining how and why groups of customers are targeted for selected products, I am going to pick 6 different target markets and for two of them will be business to business markets.
Saga over 50’s insurance
For the first target market I am going to be looking at Saga over 50’s, they offer life insurance, health insurance, car insurance, home insurance, travel insurance, cruise holidays, tour holidays, savings, bank accounts, saga magazines and cheap UK trips, they are all very important when you look at their target market which are over 50’s, the average pension pay-out is £113 a week, and when you hit 80 you get a 25p increase, regarding the holidays, they are offering cheaper holidays and cheap cruises and 25% of UK trips. Saga Insurance is a good investment. Seniors and older people may find that a fixed income investment comes with less financial risk. It allows them to have a fixed monthly income, this is perfect for retirement.
Health insurance- Although the NHS does a wonderful job, many people choose private health insurance to speed up diagnosis and treatment. Private health insurance also gives you much greater choice about where, when and by whom you’ll be treated. Saga target this age group by offering these service because they are discounted and are suited to a pensioners pay out.
• Quick referral to a consultant
• Access to prompt treatment- at a private hospital of your choice from our extensive nationwide list
• Treatment at a time to suit you - to fit in with your work or life
• A clean, quiet, private room - usually with en suite facilities, including a TV and phone by the bed
• Unrestricted visiting hours - so family and friends can stay as long as you like.
Sony PlayStation 4
Sony’s PlayStation 4 (PS4). This powerful piece of hardware is the cutting edge of gaming…...

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