Apple Computer, Inc.: Maintaining the Music Business While Introducing Iphone and Apple Tv

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Apple Computer, Inc.: Maintaining the Music Business While Introducing iPhone and Apple TV Describe the key challenges facing Apple Computer. Key Strategic Challenges There are a number of key strategic challenges Apple Computer must face. Apple’s competitors try to exceed them in performance by producing similar products and often at lower prices. An example is when Apple introduced the iPad. Hewlett-Packard (HP) introduced the TouchPad. In order for Apple to stay on top of the market they had to come up with a new innovation – iPad 2. The iPad 2 was slimmer, lighter, had new features and a new chipset. Apple computer must continue to introduce innovative products to the market. Another challenge for Apple is in diversification. They have to continue entering into other areas of consumer electronics. The personal computer market has intense rivalry among competitors within the industry which is driving prices down. Apple stands to create considerable value through related diversification. Products like the iPod and iPhone show that Apple continues to create its path of innovation. Apple is broad in targeting their customers ranging from users’ on-the-go, at home, as well as unsophisticated users to the power users. upon level of headings; these are illustrated here. Do not begin a new page with each new heading. In a standard paper, only the abstract, the first page of the paper, the reference page, and any appendixes begin on new pages. This paper illustrates all five levels of heading: styles.
Describe the dimensions along which company success can be measured. The dimensions along which a company can be measured are reach, richness, and affiliation.
Reach
The market segmentation concept is crucial to market assessment and market strategy. Apple segments their market down in a way that allows them to reach both current and…...

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