Apple Computer, Inc.: Maintaining the Music Business While Introducing Iphone and Apple Tv

In: Business and Management

Submitted By fulkerc
Words 483
Pages 2
Apple Computer, Inc.: Maintaining the Music Business While Introducing iPhone and Apple TV Describe the key challenges facing Apple Computer. Key Strategic Challenges There are a number of key strategic challenges Apple Computer must face. Apple’s competitors try to exceed them in performance by producing similar products and often at lower prices. An example is when Apple introduced the iPad. Hewlett-Packard (HP) introduced the TouchPad. In order for Apple to stay on top of the market they had to come up with a new innovation – iPad 2. The iPad 2 was slimmer, lighter, had new features and a new chipset. Apple computer must continue to introduce innovative products to the market. Another challenge for Apple is in diversification. They have to continue entering into other areas of consumer electronics. The personal computer market has intense rivalry among competitors within the industry which is driving prices down. Apple stands to create considerable value through related diversification. Products like the iPod and iPhone show that Apple continues to create its path of innovation. Apple is broad in targeting their customers ranging from users’ on-the-go, at home, as well as unsophisticated users to the power users. upon level of headings; these are illustrated here. Do not begin a new page with each new heading. In a standard paper, only the abstract, the first page of the paper, the reference page, and any appendixes begin on new pages. This paper illustrates all five levels of heading: styles.
Describe the dimensions along which company success can be measured. The dimensions along which a company can be measured are reach, richness, and affiliation.
The market segmentation concept is crucial to market assessment and market strategy. Apple segments their market down in a way that allows them to reach both current and…...

Similar Documents

Apple Maintainng the Music Business

...Running head: APPLE MAINTAINING THE MUSIC BUSINESS Ever since Apple introduced its iTunes Online Store, the music and technology industries have changed for good. This business venture brought tremendous profits to Apple as a company and the music sector. This success has been maintained by the launch of Apple TV and iPhone in the year 2007. It is this innovativeness that has managed to help Apple stay ahead of its rivals in business. However, there are a number of key strategic challenges facing Apple Computer. All their products face stiff competition from rivals who sell their merchandise at lower prices and possible substitutes as well. Since the launch of, it is evident that Apple has experienced huge competition. Among iTunes competitors include Napster, RealNetworks, Inc., Kazaa, Sony, Virgin Media, Wal-Mart, Yahoo! Music Unlimited, Disney, Hp, CinemaNow, Movie Link, and many others. Various giant companies like Nokia and Motorola have always been on the move to outdo Apple. They have always been putting competitive products into the market to rival Apple. This seems to be the major problem facing the company in its quest for staying a leader in the market. It means that Apple has to be innovative always and lead from the front. Another challenge facing the company is their partnership with other companies. It is evident that Apple’s management tends to be controlling, hence creating tension between them and their business partners. A number of companies......

Words: 1552 - Pages: 7

Apple Computer, Inc.: Maintaining the Music Business While Introducing Iphone and Apple Tv

...Apple Computer, Inc.: Maintaining the Music Business while Introducing iPhone and Apple TV Overview/Introduction Through an analysis of the case study of Apple, Inc. this paper will describe key elements that helped make Apple the successful company it is today. The analysis of the three key environments of a business will be examined, including; general, industry, and competitor environments. Also explored will be the available lessons that readers and other companies can garner from Apple’s success. Apple’s Success Story Apple’s success rests squarely on the shoulders of innovation. In the beginning, the founders of Apple, Stephen Wozniak and Steve Jobs focused on providing something new to the market. They not only brought innovative products to consumers like the Mac computer and iPod, they did it in an innovative manner. Memorable advertising campaigns based on consumer reaction rather than technological jargon made the beginnings of a cult-like following. Apple lost its way in the mid to late eighties as it struggled to find its focus and protect its core competencies, resources, and capabilities. Steve Jobs returned to the company after a decade removed, recognized the speed with which technology moves and took steps to insure that Apple, Inc. was strategically focused to be the leader in new technology. The key to Apple’s success is their mission to make the Mac “the hub of the consumers’ digital lifestyle” (Ireland, 2009, p. C-16). From this......

Words: 3066 - Pages: 13

Apple Inc: Maintaining the Music Industry While Introducing Iphone

...iApple Computer, Inc.: Maintaining the Music Business While Introducing iPhone and Apple TV INTRODUCTION According to Apple Computer's 2007 10-K Annual Report, "The Company is committed to bringing the best personal computing, portable digital music and mobile communication experience to students, educators, creative professionals, businesses, government agencies, and consumers through its innovative hardware, software, peripherals, services, and Internet offerings." The company's 2005 Mission Statement reads: Apple Computer is committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate. We recognize that by integrating sound environmental, health and safety management practices into all aspects of our business, we can offer technologically innovative products and services while conserving and enhancing resources for future generations. Apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services. In recognition of current market trends, Steve Jobs has claimed that he wants to transform the company by making the Mac the hub of the consumers’ digital lifestyle. Despite Apple Computer's recent successes, the company is facing an ever-changing competitive environment on multiple fronts. 1. What are the key strategic challenges facing Apple Computer? 2. What are some of the......

Words: 3674 - Pages: 15

Swot Apple Inc Music Entetainment


Words: 2443 - Pages: 10

Business Report on Apple Inc

...Business Report 1 BUSINESS REPORT ON APPLE INC. Business Report on Apple Inc. In APA Style Business Report 2 Abstract Apple Computer Inc.,, as it is known today, has gone from merely a small-time computer manufacturer into one of today’s top brand name of desktops, laptops, operating systems, mobile phones, and electronic music streaming. The company has had its ups and downs in its profitability trend, management portfolio, and over-all business operations. Yet, it has survived the demands and criticisms of the business world. Computerization is something that our world cannot do without, and Apple, along with the other companies in the same industry, is kept busy to provide users with their expectations. This paper aims to present a bird’s eye view of the Apple as what it is today, its historical background, an assessment of Apple’s future performance, and some pertinent reasons why it a good company to acquire. With the popular gadgets like the iPod and iPhone making waves in the market, it does not come as a surprise that Apple is kept on its toes to fulfill the expectations set by the demanding market. Apple is one of the leading companies in the world as evidenced by its growing sales and profits and its continuing competitive edge is one reason why remains on the top most desired to work or invest. Business...

Words: 2490 - Pages: 10

Apple Computer Inc

...Business Analysis Part I L'Tanya M. Williams MGT/521 June 15, 2011 Dr. William Dickie Business Analysis Part I With the current state of the economy still struggling to regain momentum in the mist of record high unemployment rates, foreclosures, the ever rising cost of higher education, the skyrocketing oil and gas prices, the climate change and of course those situations that we have absolutely no control over, the natural disasters that have also impacted many of the economy’s turmoil. There is a very strong need for increased knowledge and more innovative measures of putting the state of the economy in a more favorable light. There are organizations that seek to find inventive ways of solving the issues that can be solve by man. Many corporations are looking for more efficient ways of preserving the environment, inventing planet friendly technology and creating a society of educated consumers. Apple computer Inc. is committed to being the leader in the computer industry. This essay will discuss the contributions that Apple has contributed of the past decade, such as how and why it continues to be the leading corporation among all of its want to be competitors. Apple Computer Inc Overview Apple computer Inc. was co-founded by CEO Steve Jobs and friend Steve Wozniak in 1996. Their original products were computers. Apple continues to manufacture computers and related software currently. It also develops and markets, portable digital music players, related......

Words: 1345 - Pages: 6

Business Analsyis, Apple Inc,

...Business Analysis II, Apple Inc., Dell Inc., & Microsoft Corp. Cheryl Alcantara Online Main/MGT 521 Jason Miller July 17, 2011 Business Analysis II, Apple Inc., Dell Inc., & Microsoft Corp. Cheryl Alcantara Online Main/MGT 521 Jason Miller July 17, 2011 08 Fall 08 Fall Technology includes items like the telephone and computer. “The computer is capable of handling precisely quantified information much higher speed than the unaided human” (3 International conference Promoting Business Ethics) and can be “compiled and processed by a computer is quite beyond the ability of any human to digest” (the effects of Technology on Business, 2011, p.1). “Looking at product technology we could say that engineers and researchers have with time improved upon the processes for researching and applying new technologies in creation of new products that meet customers needs and demands” (Zayas-Quinones. 2006, p.1). Examples of how technology affects processes, is global business and the tool of technologies by “hardware, software, databases and telecommunication” (Zayas-Quinone’s, 2006, p.1) and the processes in different areas. Technical advances are made through globalization in business such as using telecommunications through “local, wide and global scale private networks and even that public artery” (Lippers, et. al, 2006, p.1). The integration of a systems and support operations include gender and nationality. The...

Words: 2700 - Pages: 11

Apple Computer

...“Case 14: Apple Computer, Inc.: Maintaining the Music Business while introducing iPhone and Apple TV” Assignment 2; “Case 14: Apple Computer, Inc.: Maintaining the Music Business while introducing iPhone and Apple TV” Anthony Green Professor Milan Havel BUS499 July 24, 2011 “Case 14: Apple Computer, Inc.: Maintaining the Music Business while introducing iPhone and Apple TV” * Describe the key strategic challenges facing Apple Computer. * Describe the dimensions along which company success can be measured. * Describe the critical external and internal environmental factors that have strategic implications for Apple's future. * Describe how Apple's strategy stands up against industry rivalry. * Describe the recommendations you would make to enhance the effectiveness of the company's strategy or to change its strategic approach for better results. “Case 14: Apple Computer, Inc.: Maintaining the Music Business while introducing iPhone and Apple TV” Describe the key strategic challenges facing Apple Computer Apple's is currently a very innovative company.   It has gone through many ups and downs over the past 30 + years.   From a successful company that brought in millions thanks to 2 guys a garage and a dream, to Steven Jobs, one of the founders, walking away from the company and in the process causing competitors to acquire ideas due to legal mistakes.   Apple computer has faced many challenges throughout its 24 year history. Steven Jobs......

Words: 1303 - Pages: 6

Apple Computer, Inc.: Maintaining the Music Business While Introducing Iphone and Apple Tv

...General Electric (GE) competes in many different industries ranging from appliances, aviation, and consumer electronics, to energy, financial services, health care, oil, and wind turbines. These industries are quite diverse, but there are similarities among several of them. In fact, GE’s businesses are grouped in four divisions: GE Capital, GE Energy, GE Technology Infrastructure, and GE Home & Business Solutions. In recent years, more than 50 percent of GE’s annual revenue has come from its financial services businesses. However, GE has reduced its assets in financial services—GE Capital provides approximately one-third of its total earnings. In 2012, much of GE’s growth in revenues came from the manufacture and sale of jet engines for major airliners and from its increasing business in the oil and gas industry. In 2013 (based on 2012 data), GE was ranked the eighth largest corporation in the Fortune 500. Additionally, in 2013 it was ranked eleventh in Fortune magazine’s list of the 50 most admired companies. Thus, GE has been a highly successful company. GE has an impressive history and is one of the few widely diversified firms to achieve such success. GE is a highly influential global corporation. Its CEO, Jeffrey Immelt, was selected by President Obama to chair an advisory group on economic and job creation concerns. However, GE has experienced some “bumps in the road” along the way. This is to be expected because it is difficult to manage a large, widely......

Words: 759 - Pages: 4

Accounting for the Iphone at Apple Inc.

...ACCOUNTING FOR THE IPHONE AT APPLE INC. 1. Articulate the financial statement impact of the alternative accounting proposed by Apple. The alternative accounting method proposed by Apple is the Non-GAAP supplements it will continue to provide during earning releases. We want to articulate the relevant financial statement impact compared to that of subscription accounting in the following ways: (1) One-year aspect Income Statement: Revenue and cost of sales will increase because it reverses the current period’s amortization of deferred revenue derived from iPhone and Apple TV. As the profit before tax increases, the income tax will also increase. Balance Sheet: Deferred revenue will drop to zero because under the non-GAAP method, it is recognised as either current year revenue or retained earnings, thus the retained earnings will increase by a large amount. Tax liability will increase as a result of increase of profit before tax. Cash flow: The alternative use of accounting method will not cause fluctuation of cash flows. (2) Consecutive years aspect With the use of its current subscription accounting method, Apple is able to make its revenue more constant, show a positive growth in a consecutive period of time and eclipse the amount of revenue recognised from non-iPhone products. Thus the alternative accounting method can help investors to understand the financial performance better. In order to illustrate this impact on financial statement,......

Words: 1953 - Pages: 8

Apple, Computer

...Apple Computer, Inc.: Maintaining the Music Business while Introducing iphone and Apple TV Fannie Person Professor Matthew Ademola BUS499- Strategic Management 10/25/2011 Describe the key strategic challenges facing Apple The technology world is a highly competitive industry and two friends Steve Jobs and Stephen Wozniak founded this company in their garage in 1976. Apple has been very successful in building cutting edge products and developing a brand that everyone knows and trusts. Apple is a highly innovative company but, they have had their fair share of highs and lows. A big challenge that Apple has faced is when Steve Jobs and John Sculley began not seeing eye to eye when it came to the direction Apple was going to take. Jobs left shortly after this to start his own business and Microsoft benefited from this. Since Apple was not successful in securing their own product ideas Microsoft was then able to make their own version of a windows system that used GUI technology. “Apple had effectively lost exclusive rights to its interface design”, (Hitt, Ireland, & Hoskisson, 2011). Being in this industry new technology is another big challenge that Apple faces. When Apple introduces a new product there is a craze among consumers that they have to it and it is sold out everywhere. This attracts Apple’s competitors and then they start to try to outdo them by producing similar products and sometimes even......

Words: 1546 - Pages: 7

Apple Computer, Inc.: Maintaining the Music Business

...Apple Computer, Inc.: Maintaining the Music Business While Introducing iPhone and Apple TV Donna Prevatte Instructor:  Jacinta Acquay BUS499 Sr. Seminar in Business Administration 31 January 2012 Apple Computer, Inc. changed online music tremendously in 2003 by developing the first legal online music service known as Apple’s iTunes Online Music Store. They were first online music service to have agreements with all five major record labels. Although initially available only for Macintosh users, iTunes sold more than 1 million songs by the end of its first week in operation (Hitt, Ireland, & Hoskisson, 2011). Describe the key strategic challenges facing Apple Computer. Apple Computer, Inc. is currently a very innovative company. It has gone through many ups and downs over the past thirty years. From a successful company that brought in millions thanks to two guys, a garage, and a dream, to Steven Jobs, one of the founders, walking away from the company and in the process causing competitors to acquire ideas due to legal mistakes. Eventually, Apple came back, thanks to Jobs rejoining and also because of the introduction of iTunes. But securing their information from this highly competitive industry is just one of their challenges. Apple saw a way to capitalize on the emerging trend of cheap music downloads by creating a legal online music distribution network. iTunes would be the key to exploiting the market (Hitt, Ireland, & Hoskisson...

Words: 1667 - Pages: 7

Apple Computer, Inc.: Maintaining the Music Business While Introducing Iphone and Apple Tv legal mistakes. Apple computer has faced many challenges throughout its 24 year history. Steven Jobs left Apple over disagreements with John Scully, whom Jobs recruited as Apples president and CEO and started next. During Jobs absence from Apple, Apple partnered with IBM and Motorola to produce the Power PC Chip. One of the key strategic challenges that Apple Computers faced was the loss of the exclusive rights to interface design, due to a poorly negotiated contract. With this loss Apple was now in a position in which it needed to gather d its resources and fight a battle toward standardized software as... Abstract Apple Computer, Inc. is a leader in the technology industry. Whenever one thinks of Apple, computers are the first product that comes to mind. A study of Apple’s history shows that while computers may be the public’s idea of their flagship product, in truth iTunes is the product that propelled Apple’s entrance in a host of other product offerings. Apple’s challenge remains how to maintain the music division of the company while continuing their sponsorship of two equally lucrative products: the iPhone and Apple TV. After all, few companies can have the Wal-Mart effect, being able to be a one-stop-shop. Entrance into the Music Business When Steve Job returned to leadership at Apple Computers Inc. in 1997, Apple was primarily concerned with resolving the dispute between Apple and Microsoft over making operating systems and computers compatible.......

Words: 437 - Pages: 2

Apple Computer Inc

...Apple Computer, Inc. is a well-known designer and retailer of computer hardware, software and electronic entertainment devices. Apple began as a small personal computer manufacturing firm in 1976 with a vision to build computers that could be purchased by anyone. The company has now grown into one of the most powerful technology companies in existence. The path that led to the creation of a brand like Apple is a true testament to the level of innovation and the cultivation of customer focused business strategies that have led to devices and software such as the iPhone and iTunes. By analyzing the challenges Apples faces while putting its strategies into action the information that is gathered could be used to facilitate better strategic management planning for other business scenarios in the same or similar industries. Apple is a world-wide competitor in the electronic device and digital content delivery industry. This dual role creates a broad environment involving a multitude of suppliers, millions of potential buyers and intense rivalries among competitors. An important element that Apple capitalizes on is the demographics it serves in the competitive environment. Creative marketing and innovative, straight forward interfaces for its products allows Apple to position its software and hardware as the “everybody” product. Differentiation is a major part of the competitive environment Apple operates in so well-known competitors like Motorola’s Android operating......

Words: 1440 - Pages: 6

Apple Inc

...Assignment 2: Apple Computer, Inc.: Maintaining the Music Business while introducing iPhone and Apple TV Background on Apple Inc. Apple was created in Cupertino, California on April 1, 1976 and incorporated January 3, 1977. (Duane Ireland) Within Months of the incorporation the company created the Apple II, a second generation PC (for Apple) that created a stir in the marketplace grossing 10 Million in annual sales. In 1980 Apple decided to go public, and with over 100 million in sales they attracted stiff competition from the bigger computer companies at the time; HP and IBM. As competition heated up, Apple continued to set new trends time and time again by offering unique products in a way the consumers had never seen. Over the next 15 years Apple would set trends and have its ups and downs in the marketplace as many computer and software manufacturers did throughout out the late 80’s and early 90’s. As the late 90’s arrived, Apple was being crushed on the software front by the 800lb gorilla known as Microsoft. To counter the aggressive price tactics of PC makers and Microsoft’s chokehold on the industry, Apple introduced IMac. IMac was the affordable apple hardware consumers sought. While IMacs created growth for Apple, it was not the whole picture that Steve Jobs had envisioned for the company. In 2002 Apple added ILife to its product portfolio which created a slew of products including but not limited to; ITunes, IMovie, IPhoto and the IPod. All......

Words: 1570 - Pages: 7