Apec

In: Business and Management

Submitted By simca
Words 2999
Pages 12
ASSIGNMENT | Cadbury schweppes |

6/7/2010

Lecturer: Ambarish Pandey| Assignment done by: Onon; Gunzaya. |

IntroductionCadbury Schweppes was formed by a merger in 1969 between Cadbury and Schweppes. Since then the business has expanded into a leading international confectionery and beverages company. Through an active programme of both acquisitions and disposals the company has created a strong portfolio of brands which are sold in almost every country in the world. Cadbury Schweppes has nearly 54,000 employees and produces Fast Moving Consumer Goods (FMCG). Its products fall into two main categories: * Confectionery * beverages.In its portfolio of brands include leading regional and local brands such as Schweppes, Dr Pepper, Orangina, Halls, Trebor, Hollywood, Bournvita, and of course, the Cadbury masterbrand itself. These products are sold in a range of countries depending on consumer preferences and tastes. |

In 1824, John Cadbury began vending tea, coffee, and drinking chocolate, which he produced himself, at Bull Street in Birmingham, England. John Cadbury later moved into the production of a variety of Cocoas and Drinking Chocolates being manufactured from a factory in Bridge Street, supplying mainly to the wealthy due to the high cost of manufacture at this time. At this time the company was known as 'Cadbury Brothers of Birmingham'.

He further elaborates that the code of conduct sets out general provisions that should apply. They are the world’s 3rd largest soft drinks company. They state that creating value in the community is part of their heritage and that they are responsible to their employees and to the society in which they operate. Community activities are a virtual part of their leadership position, which in the protection and development of their reputation and the value they place on people.…...

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