Analysis of Technology Industry Exam.

In: Business and Management

Submitted By albertlee
Words 439
Pages 2
1. How to define its industry?
A:There are 4 approaches to define Segway’s industry. Descriptions are as follow: * Input/Output based
The primary tool used within this approach is the SIC code. Four digit SIC codes are the common method and widely used and understood. SIC codes provide sub-classifications up to 7 digits. * NAICS Codes for Segway: NAICS Codes | Name | Classification Level | 31-33 | Manufacturing | Sector | 335 | Electrical Equipment, Appliance, and Component Manufacturing | Subsector | 3353 | Electrical Equipment Manufacturing | Industry Group | 33531 | Electrical Equipment Manufacturing | Industry | 335312 | Motor and Generator Manufacturing | U.S. Detail Industry | * Strengths: provides an inexpensive, accessible and widely used pool of comparable data. * Limitations:
SIC codes focus on the primary activity of organization, it becomes difficult to determine the classification of multi-product organizations. Defining one industry by only primary activity may lead to an incomplete definition. * Customer/Market based
Using “Strategic Market Segmentation”, industry participants are defined as those that serve the same market segment. This segment is defined by using the parameters of end-use, geographic location, product technology, customer size and common buying factors. * Strengths:
This closeness between customers & business may provide organizations a consistency with changes in customer trends. * Limitations:
Building a better mousetrap is only as good as long as everyone is trying to build a better mousetrap. If a new entrant to the industry changes the basis on which the customer’s needs are met, any advantage can be quickly eroded. * Organizational based
This approach determines industry participants based on common core competencies. The core competence brings to the company’s primary…...

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