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Analysis of Ccd

In: Business and Management

Submitted By mdsuhaibkhan
Words 9340
Pages 38
|[pic] |
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|Amity GlObal BUsiness SCHOOL, hYDERABAD |
|[pic] |
|Service Marketing Project Report On Café Coffee Day |
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|Submitted by :- Nandita Sadani |
|Enrollment No. :- A30601909048 |

PREFACE

Marketing strategies are methods followed by most successful and well known companies to improve their scope in any market. It is a means by which we determine whether one company is better than the other or not. Food chains are a growing industry in the modern world with an increase in the number of working hours of the average working person. Hence, even food chains need to improve their marketing strategies to appeal to the middle-class consumer.

The main aim of this project is to make the reader understand the various strategies followed by food companies to improve their scope on the…...

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