Amul Premium Dahi

In: Business and Management

Submitted By rupesh123
Words 6068
Pages 25
A summer internship report
Market development of premium dahi and Amul Pro via market research

Prepared by
Rupesh Pandey
2014241

Under guidance of
Mr. P. S Babra Dr. S Maheswaran
Branch Manager Faculty guide
Amul (GCMMF) IMT, Nagpur

PGDM 2014-16
DECLARATION

I, Mr. Rupesh Pandey studying in first year PGDM at IMT, Nagpur hereby declare that I have completed the summer internship project titled “Market development of Amul premium dahi and Amul Pro via market research ” as a part of the course requirement for PGDM.
I also declare that the work undertaken by me is original and is not copied from any other place.

Rupesh Pandey
2014241
IMT, Nagpur

ACKNOWLEDGEMENT

I take this opportunity to express my gratitude to Mr. P S Babra (Branch Manager Amul, GCMMF) and Mrs. Kirti Nuval (Marketing Executive Amul, GCMMF), who helped me to select proper title and completing this task through various stages. I also take this opportunity to thanks to thank Mr. Niraj Shukla (Territory Sales Incharge, GCMMF) for his valuable time and insight. He took great efforts to explain us distribution channel of Amul, various problem faced in the market and also logistics and warehouse management. It is only because of him that we got a detailed note on managing distribution sector of Amul.
I would also like to thank S. B Marketing distributor, salesman Ashwin with whom we worked during the course of the project. I am grateful for their cooperation during the period of the assignment.

TABLE OF CONTENT SR NO | TITLE | PAGE NO | 1 | Introduction | 5 | 1.1 | Amul Masti dahi | 5 | 1.2 | Amul premium dahi | 6 | 2 | Amul Distribution network |…...

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