Amazon Ace

In: Business and Management

Submitted By nitheesh0891
Words 410
Pages 2
PAGE 1 * Target Group: TG1(Women 25-30(Working or both?)), TG2(Youth 18-22) * Rationale:
Women vs Generic, Youth vs Generic Ratios [Three year projections sufficient] * Important Ideas: Mother-Child relationship, Customer life cycle revenue, leadtime (Start attracting at 22-25), Tier I v Tier II+Tier III data comparisons in both segments (difficult to obtain both. In case of youth, we can compare the number of colleges in tier-I vs tier II and tier III), Also mention skewed distribution of retail(South>West>North>East). Great opportunities in east.
PAGE 2 * Report(KPMG) states that food, jewellery, tickets and perfumes as high growth categories. While it can be directly obtained from report, better to find independently. What would women want? youth want? * City Specific Private Labels – Providing platform for budding talent.
Eg: http://www.facebook.com/neerajathebrand?hc_location=ufi
Women dig such stuff. Think antiques, handicrafts done by small-time business * Another Assocham Report

* I desperately want to include the classifieds idea because no one will be crazy enough to propose that. Online classified sites like Quickr, Sulekha.com etc do not have a proper, professional feel. Can a target specific classifieds be started by amazon? I have some data about the attractiveness of classifieds as such. What can a woman-specific classified contain (rooms and places on rent, advertisements on various services). Amazon uses a transaction-fee based model on this. * Acquisition means sourcing strategies?
PAGE 3 * Mobile Commerce – Most Indians use 2G networks in their smartphones, right? Will the apps be as useful there? Should there be a redesign of the apps to suit the slower speeds? * Blind copy of Flipkart Ping and Visual Search might not be enough. Is there any improvement that you can suggest? * Some of…...

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