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Aldi News and Information

In: English and Literature

Submitted By dimster
Words 632
Pages 3
http://www.marketingmagazine.co.uk/news/938241/Brand-Health-Check-Aldi/ http://www.brandrepublic.com/News/823300/CONSUMER-CAMPAIGN-Aldi-gets-consumers-skin/ 1) Brand Benefits (benefits of aldi brand/branded goods.)
2)Customer Profile/Target Market
3)Positioning Statement
4)Short Term Marketing Communication Objectives (WRITE THIS TONIGHT)
5) Campaign Requirements
6) Media Selection
7)Design of Message
8)Proposed Method of Evaluation
9)How Could ALDI website be used to communicate to customer.

S - Situation analysis (Where are we now?)
O - Objectives (Where do we want to go?)
S - Strategy (How do we get there)
T - Tactics (The details of the strategy)
A - Action (or implementation - putting the plans to work)
C- Control (measurement, monitoring, reviewing and modifying)

Strategy:

S - Segmentation (how is the market broken up?)
T - Target markets (what target markets are chosen plus who is the 'ideal customer')
O - Objectives (strategy must fulfil objectives)
P - Positioning (of the product or service and also what is the overall proposition?)
&
S - Stages (is there a sequence or series of stages?)
I - Integration (does it all integrate smoothly?)
T - Tools (are going on TV, or just opt-in e-mail)

ALDI need to continue to attract new customers but must aim to build relationships with newly attained customers in order to get them to stick around when the upturn in the economy begins.

ALDI is trying to broaden its appeal across social-economic groups with a its main focus being towards c1/c2 social groups

"Our consumer research shows more than one in four (27%) Brits now shop at Aldi[->0]. However, despite the efforts to polish its image, Aldi remains clearly more popular among households with incomes less than £25,000 and also appeals more to the over-45s."

"Aldi[->1] operates local websites in all its markets featuring…...

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