Aditya

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ADDISON BUSINESS DEVELOPMENT COMMITTEE
CRITICAL FEW ISSUES FOR THE TOWN OF ADDISON OVER THE NEXT FIVE YEARS

LET’S KEEP ADDISON ON TRACK
“Never doubt that a small, group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has. “ Margaret Mead

OUR PROCESS
Met regularly, heard presentations from:
Town staff Richardson & McKinney Economic Development Attended ABA luncheon, toured Tower at Airport

Visited two major Addison businesses:
Mary Kay & Pizza Hut Interviewed several small & mid-sized businesses

Identified the most important and recurring issues Categorized these issues: “High”, “Medium”, “Low” Chose top 4 for recommendation

THE CRITICAL FEW ISSUES CONCEPT
Addison has demonstrated that we can execute programs flawlessly. For the biggest impact –
Concentrate resources on a few programs Make them happen on a high quality basis.

The critical few issues concept insures maximum benefit from Town’s efforts and expenditures.

TOP FOUR CRITICAL ISSUES
1.

Establish a Business/Economic Development, Retention, & Expansion Program Strongly support & endorse the Cottonbelt Light Rail initiative Regularly schedule lunch with Mayor & City Manager for CEOs, Developers, Consultants, etc. Branding – develop a strong identity for the Town.

2.

3.

4.

CRITICAL ISSUE #1
Addison needs to know more about the business community. Independent focus =
Separate organization Insulated from public records

The engine =
Dedicated resource Superb database coupled with Comprehensive web site

RECOMMENDATION #1
Town Council coordinate with the Addison Business Association (ABA) to create a business/economic development program. Base efforts on establishing business development, retention & expansion program. Include funding in the next fiscal year budget. Establish a governance protocol.

CRITICAL…...

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