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MKT 4306 – International Marketing

Report on the presentation of : African Development Bank

First of all I would like to thank Dr. Hamelin for this interesting presentation, and my colleagues for the interactive discussion they animated. The guest speaker is a successful Egyptian woman, who has been managing a portfolio of 2 billion euros, she is the representative of African Development Bank in Morocco. Dr. Amani Abou-Zeid has been involved in many socio economic development programs. Her experience is not limited to Morocco but extends throughout the Middle East, Europe, the United Kingdom and Canada.

Dr. Abou-Zeid talked about some facts about Africa saying that:
In 2005-08 Africa’s growth average 6%, Growth of 4.8% in 2010 up from 3% back in 2009. Opportunities are diversified and represents the interest greater than any other developped continent; namely , fast reforms, commodities, agriculture, growing markets & middle class.
The ADB strategy sectorial emphasis :
Infrastructure, Governance, Private sector development, higher education. ADB is also the first development partner is Morocco. Africa’s recent economic performance states that Africa register interesting growth in the past years due to seriousness after its economic and fiscal crises in the 70’s and 80’s. The implications of financial crisis on Africa had little direct impact of the world financial crisis on African Financial System. However, Africa was more affected by recession.

Dr. Abou-Zeid also stated that there was an emerging middle class and that Urbanization is taking place and that 50% of Africans will be living in cities by 2030. There is also an increasing consumer market making people willing to spend money on product they like or need. Africa’s consumer’s spending will reach 14 trillion dollars in 2020. Concerning the labour force, there will be 11…...

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