About Apple

In: Business and Management

Submitted By amorrow7
Words 835
Pages 4
The company that I have chosen to discuss during the course of this paper is Apple. This is a well know company for various electronics such as , the I pod , I pad and Mac computers. Their one of the largest companies in the world with a quarterly revenue of $28.27 billion and quarterly net profit of $6.62 billion . In companies are large as these we can help but wonder what processes do they use to design their products , develop them , as well as make them available to so many customers around the globe. Lets first take a look at the processes they take to design their products. One of the first steps they take in design is that taking ten entirely different mocks of any new feature or product. The team all works on all of them , and conceive with out restriction .After seeing results they narrow them down to 3, then on to one feature or product that they fell exceeded the rest . During this process every week the teams have two meetings , one for brainstorming and the other on the production of the product. The second meeting is the time where the engineers have to nail down the creation of the product , and as u see during all this , they are having time to work on their own , then come together in teams. This is a great strategy , in my opinion , for the team to really get creative , think on their own and then share together what they have come up with. After then they can move on to production in a more stable way. The structure of the two separate meetings allows for creativity throughout the creation of the product. If you take a look at Apples website to lets say Dells, you can see quite a bit more choices in electronics whether that be in style , or feature, in Dells website. Apple usually has less. So it is obvious that each company has different focuses. Apple likes to focus on the mastering of one or a few products, rather than the mass…...

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